Strategic Partner Marketing Programs Lead

Versapay; Toronto; Remote; CAD 130,000 - 150,000; Full time

Job summary

Versapay, a payments and AR platform, is seeking a Partner Marketing Programs Manager to scale partner-driven campaigns across ERP/VAR, ISV, and Financial Institution channels. You will craft campaigns, develop partner-ready content, enable sales teams, support partner events, and launch programs that generate demand.

This hands-on role collaborates with cross-functional teams to build scalable programs and assets that help partners and Versapay accelerate pipeline.

Qualifications

• 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
• Experience building and executing marketing programs from planning through launch.
• Strong writing and content development skills, with the ability to adapt messaging for different audiences.
• Experience creating marketing materials such as presentations, one‑pagers, campaign assets, emails, and landing pages.
• Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases.
• Ability to learn product capabilities and positioning quickly, work with subject‑matter experts, and translate technical information into practical partner-facing guidance.
• Comfortable working across multiple teams and managing several programs at once.
• Strong project management skills and a bias toward getting things done.
• Experience working with channel, partner, field, or ecosystem marketing is a plus.
• Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus.
• Comfortable operating in a fast-paced environment where priorities can change, and you’re expected to figure things out along the way.

Responsibilities

• Build and execute marketing programs for ERP/VAR, ISV, and FI partners, including campaigns, partner communications, campaign-in-a-box programs, and other demand generation initiatives.
• Create and adapt content for specific partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
• Develop materials that help partners understand and sell Versapay, including partner decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific enablement.
• Translate Versapay product capabilities, positioning, use cases, and updates into clear, practical training for FI partner teams.
• Provide focused support to FI partners in strengthening sales readiness and improving product knowledge with updated materials.
• Run marketing execution around partner events (Microsoft, NetSuite, Sage, etc.) including promotion, landing pages, emails, collateral, and follow-up.
• Run webinars and other programs that contribute to pipelines across the business.
• Collaborate with multiple teams to bring programs to life and keep projects moving.
• Look for repeatable plays to scale partner requests across channels.
• Track program performance and use results to improve future campaigns and activation.

Skills

B2B Marketing

Partner Marketing

Demand Generation

Campaign Management

Content Development

Sales Enablement

Project Management

Cross-functional Collaboration

Job description

Versapay, a payments and AR platform, is seeking a Partner Marketing Programs Manager to scale partner-driven campaigns across ERP/VAR, ISV, and Financial Institution channels. You will craft campaigns, develop partner-ready content, enable sales teams, support partner events, and launch programs that generate demand.

This hands-on role collaborates with cross-functional teams to build scalable programs and assets that help partners and Versapay accelerate pipeline.