Product Marketing Lead — Embedded Payments (B2B Fintech)

ValPay; Saint-Laurent-de-l'Île-d'Orléans; On-site; CAD 110,000 - 150,000; Full time

Job summary

ValPay is building embedded payments for software companies across healthcare, legal, hospitality and professional services. We’re hiring a Product Marketing Lead to own adoption, messaging and launches with ISV partners and their merchants.

You’ll craft go-to-market programs, develop activation playbooks, and create sales enablement that actually gets used. You’ll work closely with product, finance and risk to drive measurable growth across regions.

Qualifications

• At least 3 years in product marketing for B2B software, fintech, or payments.
• Track record of launches measured by adoption or usage.
• Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users.
• Hands-on knowledge of how card payments work, or the ability to learn it quickly and explain it accurately.
• Comfort with data: define a metric, build or specify a dashboard, and draw a conclusion.
• Strong writing: turn technical capability into a business case for software or small business owners.
• Experience building sales enablement that teams actually used.
• Take loosely defined goals, set a plan, and finish it.
• Use AI tools daily for research, drafting and analysis, and verify outputs.

Responsibilities

• Own the adoption journey end to end: signature, integration, go-live, first transaction, and enrollment.
• Build and maintain adoption dashboards: activation rate, time to first transaction, penetration, volume per merchant.
• Develop positioning and messaging for each product and market vertical.
• Lead launches with activation targets and 30/60/90-day plans, coordinating cross-functionally.
• Create sales playbooks, decks, case studies, ROI calculators, and objection guides.
• Represent market needs in product planning; track competitors, pricing, and regulatory developments.

Skills

Adoption marketing

Two-audience marketing

Launch management

Data-driven

Messaging & storytelling

Sales enablement

AI-assisted work

SQL / BI familiarity

Tools

SQL

Marketing automation

BI tools

Job description

ValPay is building embedded payments for software companies across healthcare, legal, hospitality and professional services. We’re hiring a Product Marketing Lead to own adoption, messaging and launches with ISV partners and their merchants.

You’ll craft go-to-market programs, develop activation playbooks, and create sales enablement that actually gets used. You’ll work closely with product, finance and risk to drive measurable growth across regions.