Partner Marketing Programs Manager

Versapay; Toronto; Remote; CAD 130,000 - 150,000; Full time

Job summary

Versapay, a payments and AR platform, is seeking a Partner Marketing Programs Manager to scale partner-driven campaigns across ERP/VAR, ISV, and Financial Institution channels. You will craft campaigns, develop partner-ready content, enable sales teams, support partner events, and launch programs that generate demand.

This hands-on role collaborates with cross-functional teams to build scalable programs and assets that help partners and Versapay accelerate pipeline.

Qualifications

• 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
• Experience building and executing marketing programs from planning through launch.
• Strong writing and content development skills, with the ability to adapt messaging for different audiences.
• Experience creating marketing materials such as presentations, one‑pagers, campaign assets, emails, and landing pages.
• Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases.
• Ability to learn product capabilities and positioning quickly, work with subject‑matter experts, and translate technical information into practical partner-facing guidance.
• Comfortable working across multiple teams and managing several programs at once.
• Strong project management skills and a bias toward getting things done.
• Experience working with channel, partner, field, or ecosystem marketing is a plus.
• Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus.
• Comfortable operating in a fast-paced environment where priorities can change, and you’re expected to figure things out along the way.

Responsibilities

• Build and execute marketing programs for ERP/VAR, ISV, and FI partners, including campaigns, partner communications, campaign-in-a-box programs, and other demand generation initiatives.
• Create and adapt content for specific partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
• Develop materials that help partners understand and sell Versapay, including partner decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific enablement.
• Translate Versapay product capabilities, positioning, use cases, and updates into clear, practical training for FI partner teams.
• Provide focused support to FI partners in strengthening sales readiness and improving product knowledge with updated materials.
• Run marketing execution around partner events (Microsoft, NetSuite, Sage, etc.) including promotion, landing pages, emails, collateral, and follow-up.
• Run webinars and other programs that contribute to pipelines across the business.
• Collaborate with multiple teams to bring programs to life and keep projects moving.
• Look for repeatable plays to scale partner requests across channels.
• Track program performance and use results to improve future campaigns and activation.

Skills

B2B Marketing

Partner Marketing

Demand Generation

Campaign Management

Content Development

Sales Enablement

Project Management

Cross-functional Collaboration

Job description

About Versapay

Versapay is the platform that rewires AR by removing barriers from collecting and reconciling B2B payments, providing end-to-end cash flow clarity and ensuring businesses can manage working capital on their terms.

By closing the loop for finance teams and their business systems, customers, and payment activity into a single intelligent ecosystem, Versapay transforms money matters into a data-driven advantage. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and processes $300B+ in payments volume annually.

Think you might be the next Veep to join? Read on!!

The Opportunity

Partners are an important part of how Versapay reaches the market. Our ERP/VAR, ISV, and Financial Institution partners help us reach new customers, create new routes to market, and drive pipelines.

We're looking for a Partner Marketing Programs Manager to help us get more out of these relationships.

This role sits within Partner Marketing and will help turn partner strategy into marketing programs that partners can use. You'll work across our partner channels to build campaigns, create partner-ready content and enablement, support partner events, and help launch programs that generate demand.

The role will also provide marketing support for select programs outside of Partner Marketing, particularly webinars and other pipeline-focused initiatives.

This is a hands‑on role for someone who enjoys taking an idea and figuring out how to make it happen.

The Role

The Partner Marketing Programs Manager will work closely with Partner Marketing, Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams across Versapay.

You’ll help build and execute programs across our ERP/VAR, ISV, and Financial Institution channels, while also supporting the marketing activation around key partner events and broader marketing programs.

The role is intentionally broad, but the focus is consistent: create scalable marketing programs and assets that help our partners and internal teams generate pipeline.

Key Responsibilities

• Partner Marketing Programs: Build and execute marketing programs for our ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, campaign-in-a-box programs, and other demand generation initiatives.
• Partner Content: Create and adapt content for specific partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
• Partner Enablement: Develop materials that help our partners understand and sell Versapay, including partner decks, solution overviews, battlecards, playbooks, talking points, and campaign‑specific enablement.
• FI Sales Training & Product Knowledge: Work closely with Partner Sales and Product Marketing to build and maintain sales training and product education for Financial Institution partners. Translate Versapay product capabilities, positioning, use cases, and updates into clear, practical training that helps FI partner teams confidently identify opportunities, explain the value of Versapay, and support effective customer conversations.
• FI Enablement Support: Provide focused support to Financial Institution partners in two critical areas: strengthening sales readiness through repeatable training, and improving product knowledge through current, easy‑to‑use materials and access to the right internal subject‑matter experts.
• Partner Events: Run the marketing execution around key partner events, including Microsoft, NetSuite, Sage, and other strategic ecosystem events. This includes event promotion, landing pages, email campaigns, partner communications, speaker support, collateral, and post‑event follow‑up.
• Webinars & Marketing Programs: Run webinars and other marketing programs that contribute to pipelines across the broader business. This may include program development, promotion, content, execution, and follow‑up.
• Cross‑Functional Execution: Work with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams to bring programs to life and keep projects moving.
• Program Scalability: Look for ways to turn one‑off partner requests and programs into repeatable plays that can be used across multiple partners and channels.
• Measurement: Track program performance and use results to improve future campaigns and partner activation.

Qualifications

• 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
• Experience building and executing marketing programs from planning through launch.
• Strong writing and content development skills, with the ability to adapt messaging for different audiences.
• Experience creating marketing materials such as presentations, one‑pagers, campaign assets, emails, and landing pages.
• Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases.
• Ability to learn product capabilities and positioning quickly, work with subject‑matter experts, and translate technical information into practical partner-facing guidance.
• Comfortable working across multiple teams and managing several programs at once.
• Strong project management skills and a bias toward getting things done.
• Experience working with channel, partner, field, or ecosystem marketing is a plus.
• Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus.
• Comfortable operating in a fast‑paced environment where priorities can change, and you’re expected to figure things out along the way.

Why This Role Matters

Partners are a significant growth channel for Versapay, and we’re investing in the programs and resources that help them succeed.

This role will help us move faster by giving our partner teams more marketing support, our partners more resources to take to market, and our broader marketing organization additional capacity to execute high‑impact programs.

For our Financial Institution partners in particular, this role will strengthen the sales training and product knowledge they need to represent Versapay effectively, engage customers with confidence, and create more consistent pipeline opportunities.

It’s an opportunity to work across a wide variety of businesses while developing deep experience in partner marketing, demand generation, enablement, and events.

$130,000 - $150,000 a year

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.