Platform Marketing Lead

Affirm, Inc.; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

Affirm, Inc. is seeking a Platform Marketing Lead in Vancouver to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.

You will identify the right marketing channels, build integrated campaigns, and use performance data to improve results. You’ll collaborate with platform partners and cross-functional teams to drive acquisition, launch, activation, pipeline, GMV, and revenue.

Responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.

Job description

At affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Team

The Revenue team drives affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through affirm's products.

About the Team

The Revenue team drives affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through affirm's products.

About the Role

We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through affirm’s platform and ISV channels.

You’ll identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly.

What Success Looks Like

• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
• Identify where performance is breaking down and recommend what to continue, change, or stop.
• Build messaging, campaign briefs, content, partner assets, and measurement plans.
• Develop strong working relationships with platform partners and internal teams.
• Turn successful campaigns into reusable playbooks, templates, and channel practices.

What You'll Do

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.