Strategic Partner Growth & Events Lead

Dayforce; Kitchener; On-site; CAD 90,000 - 130,000; Full time

Job summary

Dayforce is seeking a Senior Partner Marketing Lead to architect and drive integrated partner marketing programs that move partner-sourced and influenced pipeline. You will align with alliances, demand generation, field marketing, revenue development, and product marketing to scale co-branded campaigns and enable partner ecosystems.

You will lead enablement, MDF strategy, and ROI-driven initiatives, collaborating with SI partners, resellers, and marketplace partners to accelerate market impact.

Qualifications

• 5+ years of experience in partner marketing, alliance marketing, demand generation, field marketing, ecosystem marketing, or B2B campaign marketing.
• Experience building and executing partner-led, partner-through, and partner-with marketing programs.
• Experience working with strategic alliances, system integrators, resellers, consulting partners, marketplace partners, or technology ecosystem partners.
• Strong understanding of B2B demand generation, pipeline creation, campaign planning, account engagement, funnel conversion, and revenue reporting.
• Proven ability to manage integrated campaigns across events, webinars, content, digital, social, email, nurture, PR, and sales follow-up.
• Experience managing MDF or partner marketing budgets with clear ROI expectations.
• Experience working cross-functionally with Sales, Alliances, Demand Generation, Field Marketing, Product Marketing, Marketing Operations, and Revenue Development.
• Demonstrated ability to use AI tools or automation to improve campaign planning, content development, personalization, reporting, or operational efficiency.

Responsibilities

• Develop and own integrated partner marketing strategies aligned to FY26 GTM priorities, segment-specific growth motions, and priority partner objectives.
• Build annual and quarterly partner marketing plans that define target audiences, campaign motions, partner roles, investment levels, expected outcomes, and performance targets.
• Translate partner strategy into executable programs that support pipeline creation, pipeline acceleration, partner influence, and ecosystem growth.
• Identify where partner marketing can amplify Demand Center, Field Marketing, and Sales plays through partner credibility, reach, co-branded content, and joint market activation.

Skills

Partner marketing

B2B demand generation

Campaign planning

Cross-functional leadership

ROI analysis

AI in marketing

Tools

Salesforce

Marketo

Power BI

Demandbase

Job description

Dayforce is seeking a Senior Partner Marketing Lead to architect and drive integrated partner marketing programs that move partner-sourced and influenced pipeline. You will align with alliances, demand generation, field marketing, revenue development, and product marketing to scale co-branded campaigns and enable partner ecosystems.

You will lead enablement, MDF strategy, and ROI-driven initiatives, collaborating with SI partners, resellers, and marketplace partners to accelerate market impact.