Brand Strategy Intern - Hybrid, AI-Enabled Marketing

Manulife; Toronto; Hybrid; CAD 41,000 - 57,000; Full time

Benefits offered by this job

GRO early talent program

Hybrid work arrangement

Job summary

Manulife John Hancock offers a Brand Coordinator Internship that provides hands-on experience across brand strategy, social media, competitive research, and integrated marketing campaigns. You will work closely with the Director of Brand and teams across Brand, Social & SEO, Creative, and Media & Insights to strengthen brand consistency and improve audience engagement.

You will gain practical skills in brand management, marketing analytics, storytelling, stakeholder management, and strategic

Qualifications

• Currently enrolled in a post-secondary program with an interest in marketing, branding, advertising, digital media, financial services, or a related area.
• Strong written and verbal communication skills, with the ability to present ideas and recommendations clearly.
• Experience conducting research, analyzing information, and translating findings into actionable recommendations and presentations.
• Proficiency in Microsoft PowerPoint, Excel, and Teams.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• Strong collaboration skills and the ability to work effectively with cross-functional teams and stakeholders.
• Interest in brand building, social media, customer engagement, and emerging marketing trends, including AI-enabled tools and technologies.
• Demonstrated initiative through internships, case competitions, student leadership, entrepreneurship, content creation, digital marketing projects, or other relevant experiences.

Responsibilities

• Conduct competitive and market research across financial services and wealth management brands, identifying emerging marketing trends, customer expectations, and opportunities to strengthen brand presence.
• Support social media and employee advocacy initiatives, including content research, content calendars, competitor benchmarking, performance reporting, and campaign recommendations.
• Analyze social media and marketing performance to identify opportunities to improve audience engagement, reach, and content effectiveness across paid, owned, and earned channels.
• Assist with the development of integrated marketing campaigns, including campaign briefs, presentations, messaging frameworks, planning materials, and brand consistency reviews.
• Collaborate with Brand, Social & SEO, Creative, Media & Insights, and other marketing partners to coordinate campaign and content initiatives.
• Support sponsorship and brand activation initiatives, including activation research, audience engagement strategies, measurement approaches, and post-event reporting.
• Research AI-enabled marketing tools and emerging technologies and contribute recommendations for improving marketing workflows, content development, and audience engagement.
• Complete a strategic brand, social media, or audience engagement project that includes research, analysis, actionable recommendations, and an executive presentation to Marketing leadership.

Skills

PowerPoint

Excel

Teams

Communication skills

Organizational skills

Cross-functional collaboration

Research and analysis

Marketing knowledge

Social media knowledge

Education

Post-secondary program in marketing/branding/advertising/digital media/financial services

Tools

Microsoft PowerPoint

Microsoft Excel

MS Teams

Job description

Manulife John Hancock offers a Brand Coordinator Internship that provides hands-on experience across brand strategy, social media, competitive research, and integrated marketing campaigns. You will work closely with the Director of Brand and teams across Brand, Social & SEO, Creative, and Media & Insights to strengthen brand consistency and improve audience engagement.

You will gain practical skills in brand management, marketing analytics, storytelling, stakeholder management, and strategic