Strategic Marketing Leader - Direct P&C Insurance

CAA South Central Ontario; Markham; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Work-life harmony

Continuous learning opportunities

Travel incentives

Competitive benefits

Job summary

A leading insurance company in Markham is seeking a Marketing Strategist for its Direct P&C Insurance division. This mid-senior level position involves developing and implementing marketing strategies, leading digital campaigns, and collaborating with various teams to enhance customer engagement. The ideal candidate will have 3-5 years of digital marketing experience, preferably in the insurance sector, and proficiency in tools like Google Analytics. Competitive salary and comprehensive benefits offered.

Qualifications

• Completion of a university degree in Marketing, Business, or a related field.
• 3–5 years of experience in digital marketing, with a focus on strategy and campaign execution.
• 1–2 years of relevant marketing experience in the Insurance industry, preferably P&C.

Responsibilities

• Develop and recommend formal marketing strategies, plans and roadmaps.
• Lead campaign planning meetings with key stakeholders.
• Manage the end-to-end digital marketing campaign process.

Skills

Digital marketing strategy

SEO

Email marketing

Content strategy

Data analysis

SEM

Paid advertising

Social media marketing

Education

University degree in Marketing, Business, or related field

Tools

Google Analytics

Mixpanel

Tableau

Job description

A leading insurance company in Markham is seeking a Marketing Strategist for its Direct P&C Insurance division. This mid-senior level position involves developing and implementing marketing strategies, leading digital campaigns, and collaborating with various teams to enhance customer engagement. The ideal candidate will have 3-5 years of digital marketing experience, preferably in the insurance sector, and proficiency in tools like Google Analytics. Competitive salary and comprehensive benefits offered.