Growth Marketing Manager - Group Benefits

Manulife; Southwestern Ontario; Hybrid; CAD 93,000 - 143,000; Full time

Benefits offered by this job

Health benefits

Dental & vision benefits

Disability & life insurance

Retirement savings & stock plan

Paid time off

Job summary

Manulife's Group Benefits Marketing team is seeking a seasoned Marketing Manager to lead integrated campaigns, translate complex benefit information into clear communications, and boost member engagement across channels. This hybrid Toronto role reports to the Director of Member Marketing & Growth and partners with MarTech, Product, Distribution, Creative, Analytics, and Technology teams.

The ideal candidate has 8–10+ years of marketing experience, strong writing skills, and a demonstrated

Qualifications

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience with digital marketing strategies and campaigns.
• Strong understanding of digital media, content strategy, and online marketing best practices.
• Strong analytical skills with ability to measure and optimize campaigns using data; experience with A/B testing.
• Exceptional writing and editing abilities, with the talent for simplifying complex concepts into compelling narratives.
• Experience with MarTech tools (Salesforce Marketing Cloud, Adobe CDP, Adobe Analytics).
• Proficiency with Microsoft Office Suite and project management tools (Workfront, Smartsheet).
• Experience in Group Benefits, healthcare, or related industries is highly valued.

Responsibilities

• Lead the development of data-driven marketing strategies and integrated plans that support business goals.
• Work with MarTech and other teams to provide strategic recommendations.
• Develop and manage omni-channel marketing plans with consistent messaging and brand alignment.
• Lead campaign planning, timelines, and prioritization across multiple initiatives.
• Project manage multiple marketing programs, ensuring milestones and deliverables.
• Guide internal and external creative teams to develop innovative marketing concepts and assets.
• Partner with measurement and insights teams to evaluate campaign performance and business impact.
• Champion best practices in digital marketing and explore Generative AI to improve processes.

Skills

Digital marketing strategy

Campaign management

Data analysis

Writing & editing

Cross-functional collaboration

AI/Generative tools awareness

Education

University or college degree in marketing, communications, media, or related field

Tools

Salesforce Marketing Cloud

Adobe Customer Data Platform

Adobe Analytics

PowerBI

Workfront

Smartsheet

Job description

Manulife's Group Benefits Marketing team is seeking a seasoned Marketing Manager to lead integrated campaigns, translate complex benefit information into clear communications, and boost member engagement across channels. This hybrid Toronto role reports to the Director of Member Marketing & Growth and partners with MarTech, Product, Distribution, Creative, Analytics, and Technology teams.

The ideal candidate has 8–10+ years of marketing experience, strong writing skills, and a demonstrated