Strategic Marketing Manager

Manulife John Hancock; Southwestern Ontario; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Manulife Insurance Marketing is seeking an outgoing Strategic Marketing Manager to drive growth with advisor and distribution partners across Individual Insurance and Guarantee Wealth Solutions. You will develop go-to-market plans, analyze markets, and lead cross-functional efforts to strengthen our brand and deliver data-driven campaigns that resonate with high-net-worth clients and advisors.

This role combines strategic thinking with hands-on execution in a hybrid work environment, requiring

Qualifications

• Proven experience in strategic marketing within the insurance industry.
• Strong go-to-market strategy expertise.
• Excellent data analysis and market trend interpretation.
• Strong written and verbal communication; ability to craft clear marketing deliverables.
• Demonstrated leadership and ability to partner across levels.
• Ability to manage multiple projects and meet deadlines.
• Experience with marketing automation tools and CRM systems.

Responsibilities

• Strategic Planning: Develop and implement go-to-market strategies for advisor segments.
• Market Analysis: Conduct market research to understand client needs and trends.
• Campaign Development: Design targeted marketing campaigns across digital, print, and in-person channels.
• Relationship Building: Cultivate advisor relationships and provide tailored marketing support.
• Collaboration: Align with sales, product, and customer service teams.
• Performance Tracking: Analyze metrics and adjust strategies accordingly.
• Brand Management: Enhance brand visibility through partnerships and thought leadership.
• Budget Management: Allocate resources to maximize ROI.

Skills

Strategic marketing

Go-to-market strategies

Data analysis

Marketing communication

Leadership

Project management

Marketing automation tools

CRM systems

Education

Bachelor's degree in Marketing / Business Administration or related field

Master's degree preferred

Tools

Marketing automation tools

CRM systems

Job description

We're looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions.

As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.

Position Responsibilities:

• Strategic Planning: Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.
• Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
• Campaign Development: Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
• Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
• Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
• Brand Management: Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.

Required Qualifications:

• Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
• Strong understanding of go-to-market strategies and marketing principles.
• Excellent analytical skills with the ability to interpret data and market trends.
• Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
• Leadership and professionalism, with the ability to influence and partner with employees at all levels.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing automation tools and CRM systems.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.