Strategic Marketing Manager

Company 1 - The Manufacturers Life Insurance Company

Southwestern Ontario

Hybrid

CAD 85,000 - 135,000

Full time

4 days ago

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Benefits offered by this job

Health, dental, vision

Mental health support

Pension and equity plans

Paid time off

Job summary

Manulife/John Hancock seeks a Strategic Marketing Manager to lead go-to-market plans for high-net-worth advisor segments within the insurance sector. You’ll craft data-driven strategies, oversee multi-channel campaigns, and collaborate with sales, product, and service teams to drive growth and brand leadership.

Hybrid work arrangement in Waterloo region. Strong emphasis on analytics, leadership, and cross-functional collaboration to deliver client-centric marketing excellence.

Qualifications

Proven strategic marketing experience in the insurance industry.
Strong go-to-market planning and execution for advisor segments.
Excellent written and verbal communication, with leadership ability.

Responsibilities

Develop and implement go-to-market strategies for advisor segments.
Conduct market research to identify trends and opportunities in insurance.
Design and execute targeted campaigns across multiple channels.
Build and maintain relationships with advisors and partners.
Collaborate with sales, product, and customer service teams.
Track performance and optimize marketing initiatives.
Enhance brand visibility through partnerships and thought leadership.
Manage marketing budgets to maximize ROI.

Skills

Strategic marketing

Go-to-market strategies

Analytical skills

Communication

Leadership

Project management

Education

Bachelor’s degree in Marketing/Business

Master’s degree (preferred)

Tools

CRM systems

Marketing automation tools

Job description

Job Overview

We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions. As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.

The role being advertised is an existing vacancy.

Position Responsibilities

Strategic Planning: Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.
Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
Campaign Development: Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
Brand Management: Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.
Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.

Required Qualifications

Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
Strong understanding of go-to-market strategies and marketing principles.
Excellent analytical skills with the ability to interpret data and market trends.
Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
Leadership and professionalism, with the ability to influence and partner with employees at all levels.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in marketing automation tools and CRM systems.

Preferred Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
Bilingualism (English and French) is an asset.
If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team

As part of our global team, we’ll support you in shaping the future you want to see. We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
Join us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

Salary & Working Arrangement

Referenced Salary Location: Waterloo, Ontario. Working Arrangement: Hybrid. Salary range is expected to be between $85,300.00 CAD - $135,300.00 CAD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

Benefits

Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
Retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
Paid time off program in Canada includes holidays, vacation, personal, and sick days, and the full range of statutory leaves of absence.
Rewards and staff programs (incentive compensation tied to business and individual performance).

Equal Opportunity Employer

Manulife is an Equal Opportunity Employer. At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

Contact & Additional Information

To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Company Commitment

We’re Manulife, and we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future.

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