Senior Director, Brand & Growth Marketing (Hybrid)

Westland Insurance Group Ltd.; Burlington; Hybrid; CAD 150,000 - 187,000; Full time

Benefits offered by this job

Flexible workplace

Growth opportunities

Autonomy to drive results

Inclusive culture

Job summary

Westland Insurance Group Ltd. seeks a Senior Director, Brand & Marketing to shape our national brand and lead digital growth strategies. This hybrid, senior leadership role can be based at our Surrey, BC, Calgary, AB, or Burlington, ON offices.

You will guide a multidisciplinary team to drive client acquisition and create exceptional client experiences. You will partner with executives to translate market insights into innovative marketing strategies, manage significant budgets, and deliver

Qualifications

• 10+ years of progressive marketing leadership experience.
• Experience building and growing national brands and omnichannel strategies.
• Strong ability to translate market insights into growth initiatives.

Responsibilities

• Lead Westland’s national brand, marketing, and digital growth strategies.
• Drive demand generation and performance marketing across channels.
• Elevate digital presence with SEO, analytics, and experimentation.
• Develop client lifecycle marketing to improve engagement and retention.
• Oversee budget and measure marketing impact for business growth.
• Lead and mentor a high-performing marketing team and collaborate with senior leadership.

Skills

Brand strategy

Growth marketing

Leadership

Digital analytics

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

SEO

Web analytics

Marketing automation

Job description

Westland Insurance Group Ltd. seeks a Senior Director, Brand & Marketing to shape our national brand and lead digital growth strategies. This hybrid, senior leadership role can be based at our Surrey, BC, Calgary, AB, or Burlington, ON offices.

You will guide a multidisciplinary team to drive client acquisition and create exceptional client experiences. You will partner with executives to translate market insights into innovative marketing strategies, manage significant budgets, and deliver