Strategic Canada Sales Leader - Beverages

Chi Forest; Canada; On-site; CAD 110,000 - 170,000; Full time

Job summary

Chi Forest is seeking a senior sales leader to own the Canadian market, drive channel development, and manage key accounts with major retailers.

This role requires 10+ years in FMCG/beverages with at least 5 years in Canada, proven people management, and deep expertise in JBP, trade spend, pricing, and promotions. You will lead a local sales team and collaborate cross-functionally to expand market presence in Canada.

Qualifications

• 10+ years of experience in FMCG or beverages.
• At least 5 years of experience in the Canadian market.
• Proven people management experience.
• Experience working with major retailers such as Loblaw, Sobeys and Metro.
• Strong understanding of JBP, Trade Spend, pricing and promotional mechanisms.
• Experience launching or growing imported or emerging brands in Canada.

Responsibilities

• Own the Canadian market, including channel development, key account management and overall business growth.
• Deliver key business targets including sales, profit and trade spend efficiency.
• Manage major retail accounts, including JBP, pricing, promotions, merchandising, distribution and new product launches.
• Oversee forecasting, ordering and delivery execution, working closely with cross-functional teams.
• Lead and develop the local sales team, while monitoring market and competitor trends to continuously improve sales strategy.

Skills

People leadership

Strategic sales planning

Channel management

Retail account management

Job description

Chi Forest is seeking a senior sales leader to own the Canadian market, drive channel development, and manage key accounts with major retailers.

This role requires 10+ years in FMCG/beverages with at least 5 years in Canada, proven people management, and deep expertise in JBP, trade spend, pricing, and promotions. You will lead a local sales team and collaborate cross-functionally to expand market presence in Canada.