Marketing Leader, Canada — Brand & Growth Strategy

Diageo; Toronto; On-site; CAD 150,000 - 203,000; Full time

Job summary

Diageo is seeking a senior marketing leader to oversee Canada’s marketing function and drive category and brand growth. You will set the market vision, portfolio strategy, and integrated execution standards to grow Diageo brands across Canada.

Lead a cross-functional team, collaborate with Sales, Finance, and Supply, and translate consumer, shopper, and channel insights into sustained commercial performance while ensuring responsible marketing practices.

Qualifications

• 12 to 15+ years of progressive marketing, brand, category, or commercial leadership in CPG/beverage or regulated sectors.
• Proven senior leadership across large brand portfolios and cross-functional execution.
• Strong executive-level understanding of consumer, shopper, and revenue growth levers.

Responsibilities

• Set Canada marketing vision, category strategy, and brand priorities.
• Lead marketing org across brand teams, insights, media, sponsorships, and operations.
• Own annual and multi-year brand planning, activation calendars, and ROI measurement.
• Partner with Sales, Finance, and Supply to translate strategy into customer-ready plans and execution standards.
• Shape growth through insights on portfolio mix, pricing, and innovation.

Skills

Marketing leadership

Brand strategy

Cross-functional leadership

Executive stakeholder management

Agency leadership

Performance measurement

Job description

Diageo is seeking a senior marketing leader to oversee Canada’s marketing function and drive category and brand growth. You will set the market vision, portfolio strategy, and integrated execution standards to grow Diageo brands across Canada.

Lead a cross-functional team, collaborate with Sales, Finance, and Supply, and translate consumer, shopper, and channel insights into sustained commercial performance while ensuring responsible marketing practices.