Foodservice Marketing Lead - Beverages & Growth

PepsiCo; Mississauga; On-site; CAD 75,300 - 122,760; Full time

Job summary

PepsiCo Canada is seeking a dedicated marketer to lead the Foodservice Marketing agenda for key customers, from insights to strategy and execution. You will own relationships with customers and craft consumer-centric programs that connect with brand objectives.

Collaborating with Brand, Sales and Customer teams, you will drive campaigns for beverage brands and manage in-year digital initiatives to accelerate digital ordering growth.

Qualifications

• Bachelor’s degree required (Commerce, Marketing preferred).
• 2+ years of Brand, Customer and Insights Marketing experience.
• Demonstrate consumer centricity with passion and curiosity towards the consumer.
• Self-starter with strong ownership and bias for action.
• Ability to manage competing priorities without losing momentum.
• Solid organizational and project management skills with attention to detail and multi-tasking.
• Ability to build strong relationships with internal and external partners.
• Strong analytical skills to synthesize information into insights.
• Bev/CPG marketing experience is an asset.

Responsibilities

• Lead the Foodservice Marketing agenda for key customers from insights to objectives, strategy and execution.
• Own marketing relationships with key customers and build consumer-centric programs aligned to brand goals.
• Collaborate with Brand, Sales and Customer teams to execute campaigns for beverage brands with strong project management.
• Execute in-year digital marketing campaigns to drive beverage incidence and digital ordering growth with partners.
• Support the growth agenda with new business opportunities, working with the Sr. Marketing Manager.

Skills

Brand marketing

Customer insights

Consumer-centric mindset

Project management

Prioritization

Organizational skills

Relationship building

Analytical thinking

Beverage/CPG marketing

Education

Bachelor’s degree in Commerce or Marketing

Job description

PepsiCo Canada is seeking a dedicated marketer to lead the Foodservice Marketing agenda for key customers, from insights to strategy and execution. You will own relationships with customers and craft consumer-centric programs that connect with brand objectives.

Collaborating with Brand, Sales and Customer teams, you will drive campaigns for beverage brands and manage in-year digital initiatives to accelerate digital ordering growth.