Staff Account Based Marketing Manager

Visa Hunt; Canada; On-site; CAD 120,000 - 180,000; Full time

Job summary

GitLab is seeking a senior ABM leader to own strategic, multi-vertical campaigns in a high-growth SaaS environment. You will drive end-to-end ABM programs, collaborate with Sales and Growth Marketing, and shape measurement for pipeline impact.

You will evaluate martech stacks, refine targeting strategies from firmographics to jobs-to-be-done, and own program success metrics across regions.

Responsibilities

• Direct the strategy and end-to-end execution of a targeted ABM program for select verticals with calibrated messaging.
• Oversee marketing technology stack evaluation and cost/benefit decisions (build vs buy).
• Shift from firmographic to jobs-to-be-done account segmentation and content.
• Partner with Sales leadership in monthly alignment and quarterly reviews for signal sharing.
• Identify engagement signals (intent, webinar activity) to trigger SDR outreach with messaging.
• Define a measurement framework linking ABM activities to pipeline and revenue outcomes.
• Collaborate with Content, Design, and Sales teams to ensure regional effectiveness and ownership of programs.
• Demonstrate extensive B2B marketing experience targeting enterprise tech personas in a high-growth SaaS environment.

Job description

An overview of this role

Our primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach.

We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes.

What you'll do in this role

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
• Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
• Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
• Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
• Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
• Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
• Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.
• Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
• Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
• Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
• Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
• Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
• Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
• A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

About the Team

You'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life.