Integrated Marketing Manager

Quantcast; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Performance bonus

Equity

Comprehensive benefits package

Job summary

Quantcast seeks an Integrated Marketing Manager to bring our GTM strategy to market through ABM, integrated campaigns and ICP activation across regions. You’ll orchestrate cross-functional teams including Product Marketing, Brand, Growth Marketing and Sales to deliver coordinated customer experiences.

The ideal candidate will manage multi-channel campaigns, lead product launches, and translate commercial strategy into market activation with strong project management and data-driven decision

Qualifications

• 3–5 years in B2B marketing or ABM.
• Proven ability to plan and run multi-channel campaigns.
• Experience with ABM programs and ICP activation.

Responsibilities

• Act as the central orchestrator for major go-to-market initiatives and coordinate multiple teams.
• Lead the planning and execution of integrated marketing campaigns across regions and initiatives.
• Own development and activation of ABM programmes including 1:1, 1:few and 1:many.
• Lead cross-functional product launches with aligned messaging and channels.
• Translate commercial strategy into market activation with ICP activation programmes.
• Collaborate with Commercial Marketing, Brand and Growth Marketing for content and assets.
• Coordinate campaign amplification across organic and paid channels to maximize reach.
• Work with Growth Marketing on email, paid media, website, and automation.
• Maintain integrated marketing calendars and stakeholder communications.
• Track campaign performance, pipeline influence and ROI; optimise accordingly.
• Identify opportunities to use AI and automation in planning and execution.
• Build strong cross-functional relationships across teams and partners.

Skills

Integrated Marketing

ABM

Campaign management

Multi-channel marketing

Cross-functional

ROI tracking

Tools

Salesforce

Marketo

Builder.io

Job description

At Quantcast, we don't just build advertising technology, we revolutionize how it works. Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle. Since 2006, we've been the industry's trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP. Our AI doesn't just optimize-it delivers the measurable outcomes that matter most to our clients, giving them the competitive edge they need in a crowded marketplace. Ready to join the team that's defining the future of digital advertising?

We're seeking an experienced and strategic Integrated Marketing Manager to bring Quantcast's commercial strategy to market. This role will own the planning, orchestration and execution of integrated marketing programs that activate our ICP strategy, accelerate pipeline creation and ensure every major initiative - from product launches to ABM programs - is delivered through a coordinated, multi-channel customer experience.
This role will be responsible for bringing our go-to-market strategy to life through account-based marketing (ABM), integrated campaigns, ICP activation programmes, product launches, and multi-channel marketing initiatives.
The ideal candidate is an exceptional project manager, highly organised, able to work cross-functionally, commercially minded, and passionate about creating integrated customer experiences that generate measurable business impact.

What you'll do:

• Act as the central orchestrator for major go-to-market initiatives, bringing together Product Marketing, Commercial Content, Brand, Growth Marketing, Revenue Enablement and Sales to deliver coordinated, integrated customer experiences.

• Lead the planning and execution of integrated marketing campaigns that support business growth across priority verticals, regions and strategic initiatives.

• Own the development and activation of Account-Based Marketing programmes, including 1:1, 1:few and 1:many engagement strategies aligned to our ICP.

• Lead cross-functional product launches, ensuring alignment across messaging, creative, digital channels, sales enablement, executive engagement and customer communications.

• Translate commercial strategy into market activation, developing ICP activation programmes that combine digital marketing, content, events, executive engagement, customer advocacy and ABM to accelerate pipeline creation

• Partner with Commercial Marketing, Brand and Growth Marketing to develop and activate the content and assets required to support integrated campaigns, product launches and ABM programmes.

• Coordinate campaign amplification across organic social, executive advocacy and employee advocacy to maximise the reach and impact of major marketing initiatives.

• Collaborate with Growth Marketing to activate campaigns across email, paid media, website, marketing automation and digital channels.

• Maintain integrated marketing calendars, campaign plans and stakeholder communications to ensure programmes are delivered on time and to a high standard.

• Track campaign performance, account engagement, pipeline influence and ROI, using insights to continuously optimise future campaigns and programmes.

• Identify opportunities to leverage AI and automation to improve campaign planning, workflow efficiency, personalisation and programme execution.

• Build strong cross-functional relationships with Product, Sales, Revenue Enablement, Regional Marketing teams and external partners to ensure successful delivery of commercial programmes.

Who you are:

• 3-5 years' experience in B2B marketing, integrated marketing, campaign management, or account-based marketing.

• Proven experience planning and executing integrated multi-channel marketing campaigns from strategy through execution.

• Experience delivering Account-Based Marketing (ABM) programmes across multiple account tiers.

• Strong project management skills with the ability to manage multiple complex workstreams simultaneously.

• Excellent written, verbal, and presentation skills.

• Highly organised with exceptional attention to detail.

• Positive, proactive, problem-solver and collaborative team player.

• Comfortable working in a fast-paced, high-growth environment.

Nice to have:

• Experience in Media, AdTech, MarTech, or SaaS.

• Experience with Account-Based Marketing platforms and methodologies.

• Experience using Salesforce, Marketo, Builder.io, or similar marketing technologies.

• Familiarity with AI tools that support campaign creation, content development, and marketing automation.

At Quantcast, we craft offers that reflect your unique skills, expertise, and geographic location. On top of a competitive salary, this position includes a performance bonus, equity, and a comprehensive benefits package. For more details, visit our Careers Page and see how we support our team. We are headquartered in San Francisco with offices around the world. Quantcast is an Equal Opportunity Employer. Please see the Applicant Privacy Notice for details on our applicant privacy policy. Join the team that unlocks potential.