Marketing Executive

Azon Labs; Oakville; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Azon Labs is seeking a hands-on Marketing Lead to own all marketing activities as the company scales. You’ll write content, run campaigns, manage our LinkedIn presence, and collaborate with leadership on launches.

This is not a back-office role; you’ll wear multiple hats and ship real results in a small, fast-moving team. You should be adept at turning product into compelling messaging for mid-market and enterprise buyers across North America, Europe, and the Middle East, while building an

Qualifications

• 3+ years of marketing experience in a B2B technology company
• Strong writing ability with a concise, non-committee voice
• Ability to build an inbound content program that generates qualified leads
• Experience running LinkedIn and Google Ads campaigns with budgets
• Comfort working independently in a small team with direction
• Familiarity with HubSpot or similar marketing automation
• Experience marketing AI, software, or digital transformation services is a plus

Responsibilities

• Own the full content calendar (blog posts, LinkedIn content, emails, case studies) and produce most of it in-house
• Translate product into messaging for mid-market and enterprise buyers in North America, Europe, and the Middle East
• Run paid campaigns on LinkedIn and Google, manage budgets, and report on performance
• Build the inbound content strategy by targeting buyer questions and producing answers
• Coordinate with the sales team to align marketing and sales efforts
• Own Azon Labs website content (service pages, case studies, landing pages)
• Identify industry events and media opportunities to boost visibility in key markets

Skills

Content writing

Campaign planning

LinkedIn advertising

Google Ads

Marketing strategy

Inbound marketing

B2B marketing

Content calendar management

HubSpot

CRM software

Tools

HubSpot

CRM software

Job description

This is a hands-on role, not a strategy-only one. We're a growing technology company with a strong product and a story worth telling — what we don't have is a team to tell it yet. That's where you come in. You'll own the marketing function, which right now means doing a lot yourself: writing content, running campaigns, managing the LinkedIn presence, and coordinating with the team on launches and announcements. We're not looking for someone to manage a team of ten. We're looking for someone who's genuinely good at the craft — writing, positioning, campaign thinking — and who's excited to build something from the ground up. If you've worked inside a small B2B tech company before and know what it's like to wear ten hats, this will feel familiar.

What you'll do

• Own the full content calendar — blog posts, LinkedIn content, email campaigns, case studies — and actually produce the majority of it yourself rather than managing others to do it
• Work closely with the leadership team to translate what we're building into messaging that resonates with mid-market and enterprises buyers in North America, Europe, and the Middle East
• Run paid campaigns on LinkedIn and Google when appropriate, manage budgets, and report clearly on what's working and what isn't
• Build out the inbound content strategy — identifying the questions our buyers are actually searching for and writing content that answers them properly
• Coordinate with the business development team to make sure sales and marketing are moving in the same direction — this means being in the conversations, not just sending decks
• Own the Azon Labs website from a content perspective — keeping service pages, case study sections, and landing pages up to date as the company evolves
• Research and identify relevant industry events, award programmes, and media opportunities that could increase visibility in our key markets

What we're looking for

• At least three years of marketing experience inside a B2B technology company, ideally a services business or SaaS product targeting mid-market clients
• You can write well — clearly, concisely, and in a voice that doesn't sound like it was produced by a committee. This matters more than anything else in this role
• You understand how to build a content programme that generates actual inbound leads, not just impressions and engagement metrics that don't convert
• Experience running LinkedIn and Google Ads campaigns with real budget responsibility, not just advisory involvement
• Comfortable operating without a lot of hand-holding — we'll give you context and direction, but you'll need to figure out a lot independently and be OK with that
• Familiarity with HubSpot or a similar CRM/marketing automation platform
• Experience marketing AI, software, or digital transformation services is a genuine advantage