ABM Manager — Lead Multi-Channel Growth for Enterprise SaaS

Benevity; Calgary; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

Benevity, a leading purpose-driven software company, seeks an ABM Manager to own 1:1 and 1:few account-based marketing programs for high-value accounts. Reporting to the Lead, Demand Generation & ABM, you will partner with Account Executives to translate target account plans into high-impact, multi-channel campaigns while coordinating with BDRs to ensure timely follow-up.

You will design tailored content, direct mail, digital experiences, and targeted event moments that guide key accounts

Qualifications

• Proven track record of leading multi-channel ABM programs in Enterprise SaaS or B2B software.
• Ability to translate strategic sales account plans into actionable, high-impact marketing campaigns.
• Experience collaborating across Content, Product Marketing, Events and Sales teams.

Responsibilities

• Design and execute tailored 1:1 account campaigns with customized assets and outreach sequences.
• Run quarterly 1:few multi-channel programs targeting key buyer personas.
• Leverage AI tools to scale personalized outreach while maintaining quality.
• Partner with Account Executives on account prioritization and strategy.
• Create outbound sequences in HubSpot and ensure routing to BDRs.
• Monitor real-time engagement and adjust outreach for context.
• Collaborate across Content, Digital Marketing, and Events to align messaging.
• Co-create event strategies for tradeshows and conferences.
• Analyze pipeline metrics and present insights to leadership.
• A/B test messaging and sequences to optimize performance.

Skills

Proven ABM experience

Cross-functional collaboration

CRM & marketing automation

Analytics & ROI measurement

Proactive communication

Growth technology awareness

Tools

Salesforce

HubSpot

Clay AI

LinkedIn Campaign Manager

Job description

Benevity, a leading purpose-driven software company, seeks an ABM Manager to own 1:1 and 1:few account-based marketing programs for high-value accounts. Reporting to the Lead, Demand Generation & ABM, you will partner with Account Executives to translate target account plans into high-impact, multi-channel campaigns while coordinating with BDRs to ensure timely follow-up.

You will design tailored content, direct mail, digital experiences, and targeted event moments that guide key accounts