Senior Account Based Marketing Manager

Geotab; Oakville; On-site; CAD 90,000 - 120,000; Full time

Job summary

Geotab is seeking a Senior Account Based Marketing Manager to own and execute highly personalized ABM strategies for strategic enterprise accounts. You will support 1–2 segments, drive net-new pipeline, and accelerate deal progression through a coordinated mix of digital marketing, executive gifting, VIP experiences, and industry roadshows.

In this role, you will partner with Business Development Executives to align marketing investments with account priorities, buying stages, and revenue goals,

Responsibilities

• Own the 1:1 and 1:few ABM strategy for strategic accounts across 1–2 assigned segments, aligned to sales priorities and pipeline targets.
• Partner with sales teams to identify, tier, and map named accounts, including org structure, key decision-makers, and buying signals.
• Build tailored account plans that connect marketing investment to deal stages, intent signals, and pipeline forecasts.
• Run a regular ABM sync with assigned BDEs to pressure-test account plans, review engagement signals, and adjust program priorities.
• Translate company and segment narratives into account-specific messaging and ABM plays
• Design and execute multi‑channel digital ABM campaigns, including LinkedIn paid social, programmatic display, content syndication

Job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Account Based Marketing Manager who will own and execute highly personalized, segment-focused account-based marketing strategies targeting Geotab's most strategic enterprise accounts. Supporting 1–2 assigned segments, this individual contributor role is accountable for driving net-new pipeline and accelerating deal progression through a coordinated mix of digital marketing, executive gifting, VIP experiences, and industry roadshows. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Senior Account Based Marketing Manager your key area of responsibility will be to serve as the primary marketing partner to segment Business Development Executives (BDEs), aligning marketing investment directly to account-level priorities, buying stages, and revenue goals. Success is measured by pipeline revenue sourced and influenced, account engagement, and program ROI within the assigned segments

How you'll make an impact:

• Own the 1:1 and 1:few ABM strategy for strategic accounts across 1–2 assigned segments, aligned to sales priorities and pipeline targets
• Partner with sales teams to identify, tier, and map named accounts, including org structure, key decision-makers, and buying signals
• Build tailored account plans that connect marketing investment to deal stages, intent signals, and pipeline forecasts
• Run a regular ABM sync with assigned BDEs to pressure-test account plans, review engagement signals, and adjust program priorities
• Translate company and segment narratives into account-specific messaging and ABM plays
• Design and execute multi‑channel digital ABM campaigns, including LinkedIn paid social, programmatic display, content syndication,