Hybrid ABM Manager — Enterprise SaaS Growth

Luminik; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Benevity is seeking an ABM Manager to lead 1:1 and 1:few account-based marketing programs for high-value accounts. You will partner with Account Executives to translate plans into multi-channel campaigns and work with BDRs to ensure timely follow-up across the funnel.

The role requires hands-on experience with CRM and marketing automation (Salesforce, HubSpot) and a data-driven mindset to optimize pipeline and ROI. This is a hybrid role, supporting Benevity's purpose-driven growth.

Qualifications

• Proven experience leading multi-channel ABM programs in Enterprise SaaS or B2B software.
• Ability to translate target account plans into actionable marketing campaigns.
• Strong collaboration across Content, Product Marketing and Events.

Responsibilities

• Design and execute tailored 1:1 account campaigns, including assets and direct mail.
• Run quarterly 1:few multi-channel programs for key buyer personas.
• Leverage AI tools to scale personalized outreach while maintaining quality.
• Partner with Account Executives on high-value target selection.
• Create outbound sequences in HubSpot and route engaged contacts to BDRs.
• Monitor engagement in real time and adjust outreach with context.

Skills

ABM programs

Enterprise SaaS

Campaign design

HubSpot

Salesforce

Multi-channel

Data analytics

Cross-functional

Tools

HubSpot

Salesforce

Clay AI

LinkedIn Ads

Job description

Benevity is seeking an ABM Manager to lead 1:1 and 1:few account-based marketing programs for high-value accounts. You will partner with Account Executives to translate plans into multi-channel campaigns and work with BDRs to ensure timely follow-up across the funnel.

The role requires hands-on experience with CRM and marketing automation (Salesforce, HubSpot) and a data-driven mindset to optimize pipeline and ROI. This is a hybrid role, supporting Benevity's purpose-driven growth.