ABM Campaign Architect – Enterprise SaaS Growth

benevity

Toronto

Hybrid

CAD 90,000 - 150,000

Full time

14 days+

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Job summary

Benevity is seeking an ABM Manager to own 1:1 and 1:few account-based marketing programs for high-value targets. You will partner with Account Executives to translate target account plans into high-impact multi-channel campaigns while aligning with BDRs for seamless follow-up.

In this role, you will design tailored content, direct mail, digital experiences, and events that guide key accounts through the pipeline.

Qualifications

Proven experience executing multi-channel ABM programs.
Ability to translate account plans into actionable campaigns.
Collaborative communication across sales and marketing teams.
Experience with CRM/marketing automation platforms.

Responsibilities

Design and execute 1:1 and 1:few ABM campaigns with tailored assets and outreach.
Run quarterly multi-channel programs targeting priority buyer personas.
Leverage AI tools to scale personalized outreach while maintaining quality.
Partner with Account Executives on high-value target selection and routing.
Build outbound sequences in HubSpot and coordinate with Marketing Ops for rapid routing of engaged contacts.
Track real-time engagement and alert BDRs to funnel movement for timely follow-up.
Collaborate with Content, Product Marketing and Events to align messaging and channels.
Co-create targeted event strategies for trade shows and flagship conferences.
Monitor performance metrics, pipeline generation and account penetration; report insights.
Continuously AB test messaging, channels and sequences to improve performance.