Senior Growth Marketer

Jobtailor; Vancouver; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Jobtailor is seeking an experienced Growth Marketing professional in Vancouver to lead B2B paid acquisition campaigns across priority channels. You will develop audience targeting, manage end-to-end campaigns, and collaborate with Sales and Content teams to drive demand and pipeline growth.

Ideal candidates bring 5+ years in SaaS/fintech B2B marketing, strong data analysis, and familiarity with CRM/marketing automation (HubSpot a plus).

Qualifications

• 5+ years of B2B marketing experience in SaaS/fintech or similar
• Experience developing or executing B2B demand-generation programs
• Experience planning and managing paid acquisition campaigns
• Ability to analyze campaign data to drive improvements
• Understanding of audience targeting, segmentation, and B2B buyer journey
• Familiarity with CRM and marketing automation; HubSpot is a plus
• Exposure to ABM, lifecycle marketing, or conversion optimization is helpful
• Comfortable collaborating in a hands-on marketing team
• Ability to work independently while collaborating with others
• Strong communication, problem-solving, and organizational skills

Responsibilities

• Plan and manage paid acquisition campaigns across priority channels
• Develop audience targeting and channel recommendations based on ICP and priorities
• Manage campaigns from planning through optimization to drive demand and pipeline
• Test audiences, messaging, offers, creative and landing pages to improve performance
• Review channel performance and recommend scaling, optimizing, or adjusting spend
• Partner with Content and Design on campaign creative and messaging
• Build campaign plans with audience, buyer needs, offer, channels and success metrics
• Coordinate campaigns across paid, email, content, events, partnerships and other channels
• Track campaign performance, lead quality and pipeline contribution
• Establish lifecycle and nurture journeys to progress buyers toward Sales readiness
• Improve conversion across landing pages and CTAs through experiments
• Build a repeatable paid acquisition engine targeting high-priority audiences
• Develop feedback loops with Sales around lead quality and messaging
• Ensure programs are tracked and measurable

Skills

B2B marketing

Paid acquisition

Demand-generation

Audience targeting

CRM & marketing automation

HubSpot experience

ABM

Lifecycle marketing

Data analysis

Cross-functional collaboration

Tools

HubSpot

CRM platforms

Marketing automation

Job description

Responsibilities

• Plan and manage paid acquisition campaigns across Fintel Connect’s priority channels
• Develop audience targeting and channel recommendations based on the ICP and commercial priorities
• Manage campaigns from planning through optimization, focusing on qualified demand and pipeline contribution
• Test audiences, messaging, offers, creative and landing pages to improve performance
• Review channel performance and recommend where to scale, optimize or adjust investment
• Partner with Content and Design on campaign creative and messaging
• Turn GTM priorities into demand-generation campaigns for priority audiences and accounts
• Build campaign plans defining the audience, buyer needs, offer, channels, and success measures
• Support and execute account-based marketing initiatives in partnership with Sales
• Coordinate campaigns across paid, email, content, events, partnerships, and other relevant channels
• Identify opportunities to reach and engage priority audiences and accounts
• Track campaign performance, lead quality and pipeline contribution
• Partner with Marketing Operations to ensure programs are accurately tracked and measurable
• Review performance across acquisition, conversion, lead quality and pipeline
• Identify what is working, what could improve, and what should be tested next
• Turn campaign data into practical recommendations and next steps
• Build a consistent approach to testing and optimization across Growth Marketing programs
• Build a repeatable paid acquisition engine targeting highest-priority audiences and accounts
• Establish lifecycle and nurture journeys that progress engaged buyers toward Sales readiness
• Improve conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentation
• Establish campaign measurement and retrospective processes
• Build a feedback loop with Sales around lead quality, buyer signals and messaging
• Increase qualified pipeline contribution from Marketing

Requirements

• 5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment
• Experience developing or executing B2B demand-generation programs
• Experience planning and managing paid acquisition campaigns
• Comfortable working with campaign data and using it to improve performance
• Good understanding of audience targeting, segmentation, and the B2B buyer journey
• Familiarity with CRM and Marketing automation platforms; HubSpot experience is an asset
• Exposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required
• Comfortable working in a collaborative, hands-on Marketing team
• Able to work independently while collaborating effectively with others
• Strong communication, problem-solving, and organizational skills
• Financial services, fintech or affiliate/partnership marketing experience are an asset

Core Competencies

Demonstrates expertise in planning and managing B2B paid acquisition campaigns, with a strong focus on audience targeting, demand generation, and performance optimization. Proficient in leveraging campaign data to drive strategic recommendations and enhance lead quality and pipeline contribution.

Highest-signal resume keywords

• B2B Marketing Experience
• Paid Acquisition Campaign Management
• Demand-Generation Program Execution
• Audience Targeting and Segmentation
• CRM and Marketing Automation Proficiency

ATS Optimization Keywords

Hard Skills

• Campaign Planning
• Performance Optimization
• Conversion Optimization
• Lifecycle Marketing
• Data Analysis

Soft Skills

• Strong Communication
• Problem-Solving
• Organizational Skills
• Collaboration

Industry Keywords

• SaaS
• Fintech
• Financial Services
• Performance Marketing
• Account-Based Marketing

Tools & Technologies

• HubSpot
• CRM Platforms
• Marketing Automation Platforms