Sports Sales Lead: Corporate & Group Partnerships

Forge Performance Group; Lethbridge; On-site; CAD 48,000 - 55,000; Full time

Job summary

Lethbridge Bulls Baseball Club in Lethbridge, Alberta, is seeking a driven Corporate & Group Sales Manager to grow corporate sponsorships, group ticket sales, and revenue for the 2027 season and beyond.

You will build relationships with local businesses, identify new opportunities, and lead activations and sponsorship deliverables across stadium properties and Maple Leaf Baseball Network. Strong sales and relationship skills are essential.

Qualifications

• Proven experience in corporate, B2B, sponsorship, ticket, or relationship-based sales.
• Strong ability to develop and maintain corporate sales relationships.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Sell corporate sponsorships, advertising assets, premium seating, and other properties.
• Develop and maintain relationships with local businesses, corporate partners, and clients.
• Pursue new sales opportunities and meet monthly targets.
• Sell premium seat inventory and activations; coordinate sponsor deliverables.
• Track sales activity and provide updates to leadership.
• Drive group ticket sales and create group packages.

Skills

Corporate sales

Sponsorship sales

Relationship building

Negotiation

Organization

Tools

Microsoft Office 365

Job description

Lethbridge Bulls Baseball Club in Lethbridge, Alberta, is seeking a driven Corporate & Group Sales Manager to grow corporate sponsorships, group ticket sales, and revenue for the 2027 season and beyond.

You will build relationships with local businesses, identify new opportunities, and lead activations and sponsorship deliverables across stadium properties and Maple Leaf Baseball Network. Strong sales and relationship skills are essential.