Corporate & Group Sales Manager

Forge Performance Group; Lethbridge; On-site; CAD 48,000 - 55,000; Full time

Job summary

Lethbridge Bulls Baseball Club in Lethbridge, Alberta, is seeking a driven Corporate & Group Sales Manager to grow corporate sponsorships, group ticket sales, and revenue for the 2027 season and beyond.

You will build relationships with local businesses, identify new opportunities, and lead activations and sponsorship deliverables across stadium properties and Maple Leaf Baseball Network. Strong sales and relationship skills are essential.

Qualifications

• Proven experience in corporate, B2B, sponsorship, ticket, or relationship-based sales.
• Strong ability to develop and maintain corporate sales relationships.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Sell corporate sponsorships, advertising assets, premium seating, and other properties.
• Develop and maintain relationships with local businesses, corporate partners, and clients.
• Pursue new sales opportunities and meet monthly targets.
• Sell premium seat inventory and activations; coordinate sponsor deliverables.
• Track sales activity and provide updates to leadership.
• Drive group ticket sales and create group packages.

Skills

Corporate sales

Sponsorship sales

Relationship building

Negotiation

Organization

Tools

Microsoft Office 365

Job description

Corporate & Group Sales Manager

Lethbridge Bulls Baseball Club | Lethbridge, Alberta

Base Salary: $48,000–$55,000 + Uncapped Commission + Bonus Targets

Are you a relationship builder who loves sales, sports, and the energy of a live event environment?

The Lethbridge Bulls Baseball Club is looking for a motivated, outgoing, and results-driven Corporate & Group Sales Manager to join our team as we prepare for the 2027 baseball season and beyond.

This is an exciting opportunity for someone who thrives on building relationships, identifying new business opportunities, and turning conversations into partnerships. You’ll play a key role in growing corporate sales, group ticket sales, sponsorships, premium seating, and other revenue-generating opportunities for the Club and its partners.

If you’re competitive, organized, personable, and excited by the idea of seeing the relationships you build come to life at the ballpark, we want to hear from you.

What You’ll Do

Corporate & Sponsorship Sales

• Sell corporate sponsorships, advertising assets, premium seating, and other available properties associated with the Lethbridge Bulls Baseball Club and its partners.
• Develop and maintain strong relationships with local businesses, corporate partners, community organizations, and prospective clients.
• Proactively identify and pursue new sales opportunities.
• Meet monthly sales targets and contribute directly to the Club’s revenue growth.
• Sell premium seat inventory, including corporate and group spaces within the stadium.
• Ensure sponsor commitments, activations, and deliverables are fulfilled throughout the season.
• Maintain accurate sales activity and commission tracking and provide regular sales updates to leadership.

Group & Ticket Sales

• Drive group ticket sales and identify opportunities to bring businesses, organizations, teams, schools, and community groups to Bulls games.
• Develop creative group sales opportunities and packages.
• Work toward ensuring every game has a title or paying sponsor.
• Build repeat business and long-term relationships with group and corporate clients.

Maple Leaf Baseball Network

• Lead sales and sponsorship opportunities for Maple Leaf Baseball Network properties.
• Develop new partnerships and revenue opportunities for games and tournaments featured on the platform.
• Work closely with the Maple Leaf Baseball Network team to ensure sold sponsorships and activations are delivered as promised.

Sponsor Activations & Game-Day Support

• Work closely with the Bulls Game Day Operations Team to ensure all sold sponsorship activations are executed properly.
• Track sponsor deliverables including social media, website placements, stadium signage, promotional materials, articles, and other contracted assets.
• Collaborate with internal team members across marketing, administration, customer service, entertainment, streaming, promotions, and game-day operations.
• Support other areas of the organization when needed to help deliver a successful season.

Team & Business Development

• Provide regular reporting to the President/COO and CEO on sales activity, projects, opportunities, and results.
• Keep sales and commission tracking up to date.
• As the client base grows, assist with building and expanding the sales team, including full-time, part-time, or contract support.
• Contribute ideas and initiatives that help improve the organization and grow revenue.
• Coordinate occasional deliveries, pickups, errands, or other business-related activities as required.

What We’re Looking For

We’re looking for someone who is driven by results but genuinely enjoys people.

The ideal candidate will bring:

• Proven experience in corporate, B2B, sponsorship, ticket, or relationship-based sales.
• A demonstrated ability to develop and maintain corporate sales relationships.
• A strong understanding of sales fundamentals and the ability to consistently pursue and close opportunities.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong organization and attention to detail, with the ability to manage multiple clients, deadlines, activations, and priorities.
• The ability to work independently while contributing positively to a team environment.
• A professional, trustworthy, and accountable approach to client relationships.
• Strong computer skills and proficiency with Microsoft Office 365.
• Experience in marketing, public relations, administration, or customer service is an asset.
• Post- secondary education is an asset.
• A valid driver's licence and access to a reliable vehicle.

What Success Looks Like

In this role, success means building relationships, creating revenue, and delivering on promises.

You’ll be someone who:

• Builds a strong local business network.
• Consistently develops new sales opportunities.
• Meets or exceeds monthly sales targets.
• Creates long-term corporate and group partnerships.
• Ensures sponsors receive an exceptional experience.
• Takes ownership of projects from the initial sales conversation through to activation.
• Brings energy, professionalism, and a team-first attitude to the organization.

Compensation & Opportunity

Base Salary: $48,000–$55,000 per year

Plus: Uncapped Commission + Bonus Targets

This compensation structure provides a strong base while giving a high-performing sales professional the opportunity to significantly increase their earnings through results.

Hours: Full-time, 37.5+ hours per week

This is a dynamic role within a professional baseball organization, and flexibility may be required around games, events, tournaments, client meetings, and other baseball-related activities.

Why Join the Lethbridge Bulls?

This isn't a traditional 9-to-5 sales desk job.

You'll have the opportunity to work at the intersection of sports, business, community, and entertainment, building partnerships that are visible and meaningful in the Southern Alberta community.

If you are energized by sales, enjoy meeting people, love the game of baseball, and want your work to have a visible impact, this could be the opportunity you've been looking for.

Lethbridge Bulls Baseball Club is an equal opportunity employer and welcomes applications from all qualified candidates.