Social Media Specialist

Web Ascend Performance Agency; Dawn-Euphemia; On-site; CAD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Ontario seeks a Social Media Specialist to enhance brand awareness and engagement. The ideal candidate will develop and implement social media strategies across multiple platforms such as Facebook, Instagram, and Twitter. Responsibilities include content creation, audience interaction monitoring, and performance analysis. Applicants should have proven experience in social media management, strong analytical skills, and creativity. This full-time, in-house position is located at the Cairo office.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Creative thinking and ability to produce engaging content.
• Excellent communication and organizational skills.

Responsibilities

• Develop and implement social media strategies for multiple platforms.
• Create, schedule, and post engaging multimedia content.
• Monitor and respond to audience interactions professionally.
• Track, analyze, and report on social media performance.
• Stay updated with social media trends and changes.
• Collaborate to ensure cohesive brand messaging.

Skills

Social media management

Content creation

Analytics tools

Creativity

Communication

Job description

Job Description

As a Social Media Specialist at Web Ascend, you will be responsible for creating and managing social media strategies to enhance brand awareness and engagement. You will work closely with the marketing team to design campaigns, produce content, and analyze performance metrics to achieve business goals.

Key Responsibilities

• Develop and implement social media strategies for platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create, schedule, and post engaging multimedia content (images, videos, and text).
• Monitor and respond to audience interactions in a timely and professional manner.
• Track, analyze, and report on social media performance and adjust strategies as needed.
• Stay updated with trends, algorithm changes, and new social media features.
• Collaborate with designers, copywriters, and other team members to ensure cohesive brand messaging.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Creative thinking and ability to produce engaging content.
• Excellent communication and organizational skills.

Job Category

Social Media

Job Type

Full Time In-House

Job Location

Cairo Office On-Site

Working Hours

9:00 AM - 5:00 PM Sunday to Thursday