Strategic Grocery Key Account Lead

General Mills; Mississauga; On-site; CAD 71,000 - 107,000; Full time

Benefits offered by this job

Health benefits

Annual incentive program

Wellbeing support

Job summary

General Mills in Canada is seeking a Key Account Manager to lead the Loblaw’s relationship and support Metro collaborations. You will build trusted buyer partnerships, drive joint business planning, and expand routes to market while managing budgets and trade spend.

You will work with Brand, Shopper Marketing, Supply Chain, and Sales Operations to deliver sustainable growth and optimize performance using data-driven insights across POS, Nielsen, and market trends.

Qualifications

• 3+ years of consumer-packaged goods (CPG) account management or customer development experience.
• Experience managing grocery, retail, or other CPG customers and delivering results through customer relationships.
• Ability to analyze customer and sales data, draw meaningful insights, and translate those insights into actions and results.

Responsibilities

• Own day-to-day customer relationships with Loblaws and Metro, lead regular customer meetings, and present results, opportunities, priorities, and action plans.
• Lead annual joint business planning and merchandising plans by connecting customer priorities, analytics, shopper insights, trade strategies, negotiations, and growth priorities.
• Identify opportunities to expand distribution or routes to market.
• Lead event execution from initial opportunity through final review, including sell-in, participating items, consumer and customer offers, point-of-sale execution, retail feedback, and required account materials.
• Plan, manage, and track promotional events and trade spend within customer budgets, using results to inform future investment decisions.
• Analyze customer data, POS results, Nielsen insights, sales trends, and financial information, translating insights into clear recommendations for assortment, promotion, distribution, customer conversations, and internal decision-making.

Skills

Account management

Data analysis

Negotiation

Excel/PowerPoint

Tools

Nielsen

LDIA

Job description

General Mills in Canada is seeking a Key Account Manager to lead the Loblaw’s relationship and support Metro collaborations. You will build trusted buyer partnerships, drive joint business planning, and expand routes to market while managing budgets and trade spend.

You will work with Brand, Shopper Marketing, Supply Chain, and Sales Operations to deliver sustainable growth and optimize performance using data-driven insights across POS, Nielsen, and market trends.