Customer Insights Lead for Retail Growth

通用磨坊股份有限公司; Mississauga; Presencial; CAD 99.000 - 148.000; Jornada completa

Descripción de la vacante

General Mills Canada is seeking a Customer Insights Manager to lead the insights for Loblaws, translating data into actions that influence assortment, shelving, and category growth. You will work with buyers and internal partners to drive planograms and start-sell initiatives.

You’ll analyze Nielsen and LDIA data, build compelling stories, and present clear recommendations to support total category performance. A strong Excel skillset and effective communication are essential for success.

Formación

• Bachelor’s degree, preferable in business or a related field.
• 3+ years of experience in customer insights, category management, retail sales, account management, or a closely related field.
• Experience working directly with Loblaws or a major Canadian retailer—with an understanding of retailer ways of working, including customer data platforms, category reviews, buyer engagement, or planogram processes.
• Demonstrated experience using Nielsen and LDIA, along with other customer-specific or syndicated data, to develop business cases and recommendations.
• Strong proficiency in Microsoft Excel.
• Strong English-speaking communication and presentation skills, with the ability to communicate clearly and concisely with buyers, sales partners, and stakeholders at different levels.
• Demonstrated ability to translate analysis into a compelling story and actionable recommendation.
• Experience working directly with customers, retailers, buyers, or cross-functional commercial teams.

Responsabilidades

• Be the insights lead and category advisor for Loblaws, building trusted relationships with buyers and serving as a credible face of the insights team.
• Turn Nielsen, LDIA—the Loblaws customer data platform—and other data into compelling stories that reveal what is happening and what to do next.
• Lead category reviews, start-sell conversations, and planogram reset work to shape recommendations.
• Evaluate SKU performance and incrementality, then provide clear, unbiased recommendations for shelf decisions.
• Bring recommendations to life by building shelf examples for buyers.
• Equip the sales team with insights for negotiations, playbooks, and business conversations.
• Stay close to customer needs, uncover opportunities, and challenge assumptions for total category.
• Collaborate with GIC Mumbai colleagues who support data pulls and analysis.

Conocimientos

Communication

Presentation

Analytical thinking

Educación

Bachelor's degree

Herramientas

Excel

Descripción del empleo

General Mills Canada is seeking a Customer Insights Manager to lead the insights for Loblaws, translating data into actions that influence assortment, shelving, and category growth. You will work with buyers and internal partners to drive planograms and start-sell initiatives.

You’ll analyze Nielsen and LDIA data, build compelling stories, and present clear recommendations to support total category performance. A strong Excel skillset and effective communication are essential for success.