Customer Insights Manager — Retail Strategy & Growth

General Mills; Mississauga; On-site; CAD 99,000 - 148,000; Full time

Benefits offered by this job

Health benefits

Total Rewards package

In-office collaboration on-site

Job summary

General Mills Canada seeks a Customer Insights Manager to lead the Loblaws insights program, turning customer and category data into actionable strategies that drive assortment and category growth. You will be the face of the insights team to buyers and collaborate with the internal sales organization.

The role requires a Bachelor’s degree and 3+ years in customer insights, category management, or retail sales, with experience working with major Canadian retailers and data platforms.

Qualifications

• Bachelor’s degree in business or a related field.
• 3+ years of experience in customer insights, category management, retail sales, account management, or a closely related field.
• Experience with Loblaws or a major Canadian retailer and understanding of retailer processes (data platforms, category reviews, buyer engagement, planograms).
• Demonstrated ability to translate data into business cases and recommendations using Nielsen/LDIA and other data sources.
• Strong proficiency in Microsoft Excel.
• Excellent English communication and presentation skills for buyers and stakeholders.
• Ability to translate analysis into actionable recommendations and work with cross-functional teams.

Responsibilities

• Be the insights lead and category advisor for Loblaws, building trusted relationships with buyers.
• Turn Nielsen, LDIA, and other data into compelling stories that reveal what is happening and what to do next.
• Lead category reviews, planogram discussions, and recommendations for assortment, shelving, and growth.
• Evaluate SKU performance and provide unbiased recommendations.
• Create shelf examples and demonstrate how data translates into in-store strategy.
• Support the sales team with insights for negotiations and business conversations.

Skills

Customer insights

Category management

Retail sales

Account management

Nielsen data

Excel

Education

Bachelor’s degree in business or related field

Tools

Nielsen

LDIA

Excel

Job description

General Mills Canada seeks a Customer Insights Manager to lead the Loblaws insights program, turning customer and category data into actionable strategies that drive assortment and category growth. You will be the face of the insights team to buyers and collaborate with the internal sales organization.

The role requires a Bachelor’s degree and 3+ years in customer insights, category management, or retail sales, with experience working with major Canadian retailers and data platforms.