Associate Brand Manager

General Mills, Inc.; Mississauga; Hybrid; CAD 82,000 - 123,000; Full time

Benefits offered by this job

Health benefits

Wellbeing support

Annual incentive

Job summary

General Mills, Inc. seeks an Associate Brand Manager for Snacks in Canada to lead channel growth and category expansion. You will identify opportunities, drive new product launches, and partner with sales to optimize distribution across our Canadian snacks portfolio.

The role requires a Bachelor’s degree and 2+ years in CPG or related industry; MBA is a plus. You will work in a dynamic, cross-functional environment with strong analytical foundations and budget responsibilities.

Qualifications

• Bachelor’s degree and 2+ years in CPG or related field.
• MBA a plus.
• Proven project management skills to handle multiple projects.
• Strong analytical skills with ability to translate data into insights.
• Excellent communication and stakeholder management across teams.

Responsibilities

• Drive channel and category expansion for snacks in Canada.
• Lead cross-functional teams from concept to launch.
• Analyze market trends and financial performance to identify opportunities.
• Leverage US data and historical trends for new product launches.
• Collaborate with sales to maximize distribution and customer needs.
• Manage budgets and analyze product-level P&L.

Skills

CPG experience

Project management

Analytical skills

Communication

Cross-functional collaboration

P&L understanding

Education

Bachelor’s degree in a related field

MBA

Job description

회사 개요

전 세계가 사랑하는 식품을 만들기 위해 존재합니다. 하지만 우리는 그 이상을 합니다. 우리 회사는 선한 영향력을 발휘하는 것을 최우선으로 하는 곳이며, 매일매일 배움을 확장하고 새로운 시각을 탐구하며 새로운 가능성을 재창조하는 공간입니다. 우리는 서로에게 도전하고 성장할 수 있는 대담한 사고를 가진 인재, 즉 최선을 다할 수 있는 인재를 찾습니다. 식품 분야의 확고한 리더가 되기 위해, 우리는 끊임없이 다음을 향해 도전하는 사람들과 함께합니다. We're seeking a driven and resourceful Associate Brand Manager to join our Snacks team. This is an exciting opportunity to manage a significant portion of our Canadian snacks business, focusing on channel growth and category expansion. You'll play a key role in identifying new opportunities, launching innovative products, and driving growth within the Canadian market. As an Associate Brand Manager, you will be a key player in driving the growth of our snacks portfolio through strategic channel management and category expansion initiatives. This role offers a unique opportunity to shape the future of our snack offerings in Canada, with a focus on bringing exciting new products to market.

Key Responsibilities

• Channel and Category Expansion: Drive growth within key channels and identify opportunities to expand our snacks portfolio into new and exciting categories.
• Project Management: Lead cross-functional teams in the evaluation, development, and commercialization of new snack products, from initial concept to launch.
• Analytical Insights: Analyze market trends, consumer data, and financial performance to identify opportunities and make data-driven recommendations.
• Leverage US data and historical trends to inform strategies for new product launches.
• Sales Partnership: Collaborate closely with the sales team to understand customer needs and develop strategies to maximize sales and distribution.
• Financial Management: Support budget management and analyze product-level P&L to evaluate performance and identify areas for improvement.
• Strategy Execution: Execute brand strategies and 12Q plans, including innovation, brand renovation, and packaging design, to achieve financial and volume targets.
• Cross-Functional Collaboration: Partner with US counterparts to inform long-term brand strategy and execute shared projects.

What You'll Bring

• Bachelor’s degree 2+ years of experience in CPG, food & beverage, or a related industry.
• MBA a plus.
• Proven project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively across teams.
• Resourceful and independent worker with a can-do attitude and the ability to thrive in a fast-paced, ambiguous environment.
• Experience working in a large, matrixed organization.
• Understanding of P&L mechanics and budget management.
• A passion for the snacks category and a desire to bring innovative products to market.

Additional Considerations

Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

Our people are at the heart of what makes General Mills great – it’s why people join and stay. When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality – the moments both big and small, in-person, virtual, and hybrid.

Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Monday through Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Friday is flexible regarding your work location.

Salary and Benefits

The salary range for this position is $82,100 - $123,200 / Annually.

급여 범위 이 직책의 급여 범위는 다음과 같습니다. $82,100 - $123,200 Annual.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

자격 요건 지원자는 해당 직무가 위치한 국가의 최소 연령 요건을 충족해야 합니다.

EEO and Inclusion

General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.