SFMC Marketing Automation Specialist - Hybrid/Remote

Educators Financial Group; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Health Benefits Plan including EHC, D,

Pension plan with company contribution

Job summary

Educators Financial Group is seeking a Marketing Automation Specialist to develop and optimize client experience marketing campaigns that drive acquisition, engagement, and retention. You will leverage Salesforce Marketing Cloud, Financial Services Cloud, and analytics to deliver personalized communications.

Reporting to the VP, Business Technology, you will collaborate with the Client Experience Marketing Lead and partners to identify opportunities for innovation and continuous improvement

Qualifications

• University degree or college diploma in Business or Marketing fields.
• 3+ years of experience in marketing, digital marketing, or related discipline.
• 3+ years hands-on experience with Salesforce Marketing Cloud (SFMC) or comparable platform.
• SQL knowledge for audience segmentation and data validation is an asset.
• Experience with AMPscript, HTML/CSS, and SQL is preferred.
• Experience with CRM systems (Salesforce Financial Services Cloud) is preferred.
• Demonstrated experience building customer journeys and data-driven campaigns.
• SFMC certifications such as Marketing Cloud Engagement Specialist or Marketing Cloud Administrator are desirable.
• Creative thinking with ability to oversee effective design work.
• Experience interpreting campaign performance metrics and marketing dashboards.
• Knowledge of marketing analytics, client segmentation and data visualization.
• Familiarity with AI tools and marketing automation technologies.
• Excellent project/time management skills.
• Knowledge or experience in financial services is a plus.

Responsibilities

• Design, develop, and execute client experience marketing programs for growth and engagement.
• Manage end-to-end campaign execution from requirements to post-launch reporting.
• Configure and deploy multi-channel journeys in SFMC (Journey Builder, Automation Studio, data extensions).
• Support triggered communications across email, SMS, direct mail, and digital channels.
• Monitor launches and coordinate issue resolution with partners.
• Maintain journey documentation, ensuring compliance and brand alignment.
• Translate campaign objectives into audience, data, and technical requirements with internal teams.
• Coordinate with vendors and agencies for campaign assets and timelines.
• Enhance journeys using performance insights and client feedback.
• Conduct QA to ensure accurate, compliant multi-channel delivery.
• Track program performance with dashboards and reporting tools.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

HTML/CSS

CRM systems

Marketing analytics

Campaign management

Data-driven campaigns

Project management

AI tools

Education

University degree in Business/Marketing

College diploma in Marketing/Business

Tools

Salesforce Financial Services Cloud

Job description

Educators Financial Group is seeking a Marketing Automation Specialist to develop and optimize client experience marketing campaigns that drive acquisition, engagement, and retention. You will leverage Salesforce Marketing Cloud, Financial Services Cloud, and analytics to deliver personalized communications.

Reporting to the VP, Business Technology, you will collaborate with the Client Experience Marketing Lead and partners to identify opportunities for innovation and continuous improvement