SFMC Marketing Automation Consultant

Co-operators; Toronto; Hybrid; CAD 73,000 - 121,000; Full time

Benefits offered by this job

Flexible work options

Paid time off

Health and retirement benefits

Professional development

Job summary

CGIC is seeking a Marketing Automation Consultant with SFMC experience to drive email campaigns and automation across B2C/B2B channels. You will design lifecycle journeys, build triggered programs, and integrate with Sales Cloud to enhance targeting and personalization. A strong SQL/AMPscript background and HTML knowledge are essential.

The role is hybrid (2 days in office) within the Corp. Marketing department, offering opportunities to contribute across digital marketing initiatives and

Qualifications

• 2-5 years of SFMC experience in a similar role.
• Experience building automated and triggered communications in Journey Builder and Automation Studio.
• Knowledge of SQL, AMPscript and HTML.
• SFMC certification(s) is an advantage.

Responsibilities

• End-to-end email marketing campaign management with templates, personalization, and testing.
• Design and build automated lifecycle programs in Journey Builder for multiple LOBs.
• Create and manage triggered emails and Salesforce integrations via MCC.
• Collaborate with Marketing Automation team to align strategy and technical execution.
• Set up lead forms and landing pages using pre-built templates.
• Document workflows and maintain code snippet references.

Skills

SFMC experience

SQL queries

AMPscript

HTML knowledge

Education

Bachelor's degree or college diploma in Marketing/Business/CS/Engineering

Tools

Sales Cloud

Marketing Cloud Advertising

Marketing Cloud Personalization

Job description

CGIC is seeking a Marketing Automation Consultant with SFMC experience to drive email campaigns and automation across B2C/B2B channels. You will design lifecycle journeys, build triggered programs, and integrate with Sales Cloud to enhance targeting and personalization. A strong SQL/AMPscript background and HTML knowledge are essential.

The role is hybrid (2 days in office) within the Corp. Marketing department, offering opportunities to contribute across digital marketing initiatives and