Senior Salesforce Marketing Cloud Specialist

Definity Financial Corporation; Toronto; Hybrid; CAD 74,000 - 124,000; Full time

Benefits offered by this job

Share ownership

Incentive plans

RRSP matching

Volunteer days

Tuition assistance

Inclusion programs

Wellness programs

Product discounts

Job summary

Definity Financial Corporation is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize marketing automation across channels. You will lead customer and broker journeys, segment audiences, and integrate SFMC with CRM and enterprise systems to drive personalized experiences.

The role emphasizes data-driven optimization, compliance, and collaboration with Marketing, Technology, Analytics, CRM, and Distribution teams.

Qualifications

• University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
• 5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
• Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
• Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
• Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Responsibilities

• Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
• Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
• Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
• Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
• Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

Skills

Analytical skills

Problem-solving

Communication

Collaboration

Project management

Education

University degree in related field

Tools

SFMC (Salesforce Marketing Cloud)

AMPScript

SQL

HTML

CSS

Job description

Definity Financial Corporation is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize marketing automation across channels. You will lead customer and broker journeys, segment audiences, and integrate SFMC with CRM and enterprise systems to drive personalized experiences.

The role emphasizes data-driven optimization, compliance, and collaboration with Marketing, Technology, Analytics, CRM, and Distribution teams.