SFMC Marketing Architect: Data‑Driven Journeys & AI

Kibbi Technologies Inc.; Toronto; Hybrid; CAD 74,000 - 124,000; Full time

Benefits offered by this job

Company share ownership program

Incentive programs

Pension and RRSP contributions

Paid volunteer days

Tuition assistance

Diversity and inclusion initiatives

Job summary

Definity is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize our marketing automation ecosystem. You will lead customer journey orchestration across channels, leveraging SFMC, AMPScript, SQL, HTML and CSS to deliver personalized experiences.

You will partner with Marketing, Technology, Analytics, CRM and Distribution to improve engagement, efficiency and compliance, while driving data-driven outcomes and continuous improvement.

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 5+ years of experience in marketing automation, digital marketing operations, and SFMC administration/development.
• Experience designing and managing customer lifecycle and personalization programs.
• Salesforce Marketing Cloud certifications preferred (Email Specialist, Administrator, Developer, or Consultant).

Responsibilities

• Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud.
• Develop and manage marketing automation solutions: campaigns, segmentation, templates, workflows, and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology to integrate SFMC with CRM, Data Cloud and enterprise systems for personalization.
• Optimize campaign performance via A/B testing, analytics, Salesforce Einstein features, and AI-driven enhancements.
• Ensure compliance, privacy, deliverability, and data governance across campaigns.
• Serve as SFMC SME and collaborate with stakeholders to implement best practices and improvements.

Skills

Analytical thinking

Problem solving

Communication

Collaboration

Stakeholder management

Project management

Education

University degree in Marketing, Business, Computer Science, Information Systems, Communications or related discipline

Tools

Salesforce Marketing Cloud

AMPScript

SQL

HTML

CSS

Job description

Definity is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize our marketing automation ecosystem. You will lead customer journey orchestration across channels, leveraging SFMC, AMPScript, SQL, HTML and CSS to deliver personalized experiences.

You will partner with Marketing, Technology, Analytics, CRM and Distribution to improve engagement, efficiency and compliance, while driving data-driven outcomes and continuous improvement.