SEO Content Specialist

Inspira Education Group; Canada; Remote; CAD 55,000; Full time

Job summary

A leading edtech startup is seeking a creative SEO Content Specialist to enhance its marketing efforts. This role focuses on developing diverse content types that perform well in search engines and resonates with prospective students. Candidates should have strong SEO skills and a passion for storytelling. The targeted salary for this position is $55,000 CAD, with a comprehensive benefits package including health insurance and flexible paid time off.

Benefits

100% coverage of health, vision, and dental benefits

Flexible Paid-time Off

Significant Company Equity

Learning and Development Budget

401k with matching

Qualifications

• 2+ years of experience in copywriting and editing.
• Deep understanding of on-page SEO fundamentals.
• Strong understanding of Generative Engine Optimization strategies.

Responsibilities

• Develop high-interest, high-impact editorial content.
• Collaborate with the SEO team to optimize content.
• Write and edit content in partnership with editors.

Skills

Copywriting

SEO fundamentals

Generative Engine Optimization

Research skills

Time management

Tools

Canva

Adobe Suite

Job description

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

The Role

We are currently seeking a creative and detail-oriented SEO Content Specialist to join our growing marketing team. In this role, you will be at the intersection of content creation, SEO strategy, and brand storytelling by helping us attract, educate, and convert prospective students across Inspira Education Group’s family of brands (Inspira Advantage, Quad Education, Inspira Futures, and Juris Education).

You’ll develop high-quality content that performs well in both traditional search engines and emerging generative AI platforms. From long-form guides and thought-leadership blogs to optimized landing pages and case studies, your work will shape how students and families discover and engage with our services at critical decision-making moments.

This role is best suited for someone who thrives on balancing creativity with structure by crafting engaging, human-centered narratives while rigorously applying SEO and Generative Engine Optimization (GEO) best practices. As part of a fast-paced, rapid-growth team, you’ll have the opportunity to experiment with new formats, expand your expertise in higher education marketing, and make a tangible impact on Inspira’s digital footprint and student reach.

What You'll Do

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies,
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Who You Are

• 2+ years of experience in copywriting and editing
• Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
• Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
• Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Exceptional research skills and ability to absorb complex topics and produce targeted content
• Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
• Superior attention to detail and a stickler for accurate grammar
• Ability to multitask and meet tight deadlines
• Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
• Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
• Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing.

The targeted base pay for this role is: $55,000 CAD. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.

Why you'll love Inspira

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Ownership - Significant Company Equity as part of a compensation package
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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