Senior Social Strategy Lead

Adelphi Group; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Critical Mass is seeking a Senior Social Strategist to lead organic social initiatives for key clients. You will mine complex data, research insights, and transform them into actionable strategic playbooks while developing and executing engaging organic content concepts that drive real business results.

You will collaborate with creative teams and partners to ensure strategic alignment, deliver comprehensive audits, define content pillars, and document plans with clear roadmaps.

Qualifications

• :
• 4-6+ years of demonstrated experience in organic social media strategy and content development with progressively increased responsibilities
• Proven ability to translate complex data into actionable strategic direction
• Deep expertise across major social platforms and platform-specific content strategy
• Strong strategic mindset with creative execution ability
• Excellent organizational skills for multi-project planning
• Hands-on with social media management software platforms
• Experience with social listening and competitive analysis tools
• Client-facing and cross-functional collaboration skills

Responsibilities

• Develop comprehensive social audits, competitive analyses, and strategic recommendations for integrated social strategies and playbooks
• Define content pillars, themes, and platform-specific strategy guiding content development and social impact
• Create and document strategic plans with clear implementation roadmaps and tracking mechanisms
• Collaborate with internal creative teams and external partners to translate strategy into organic content concepts
• Provide strategic briefings and recommendations to clients with strong presentation and communication skills
• Coordinate cross-functionally with creative teams for strategic alignment and campaign cohesion
• Manage ongoing social media operations including monthly reporting and content optimization recommendations
• Utilize social listening tools and analytics to inform strategy, manage community, and measure impact
• Support maintenance and optimization of brand social accounts and content calendars

Skills

Organic social strategy

Data to strategy

Social platforms expertise

Strategic thinking

Project management

Social tools

Social listening

Client communication

Cross-functional collaboration

Tools

Sprout Social

Sprinklr

Hootsuite

Emplifi

Talkwalker

Brandwatch

Job description

Critical Mass is seeking a Senior Social Strategist to lead organic social initiatives for key clients. You will mine complex data, research insights, and transform them into actionable strategic playbooks while developing and executing engaging organic content concepts that drive real business results.

You will collaborate with creative teams and partners to ensure strategic alignment, deliver comprehensive audits, define content pillars, and document plans with clear roadmaps.