Senior Social Media Strategy Lead

Accenture PLC; Vancouver; On-site; CAD 37,000 - 71,000; Full time

Job summary

Accenture seeks a NA Digital Marketing Strategy Senior Analyst to craft best-in-class social media campaigns and partner with global experts across Advertising, Digital and Data & Analytics. You’ll act as the expert in the room, turning strategy into creative, and guiding messages for key audiences in the right channels.

You’ll manage day-to-day social content, assist in listening and metrics, and collaborate with internal teams and agencies to optimize execution and impact for North America

Qualifications

• Minimum of 3 years of marketing & communications experience.
• Minimum of 2 years in social media content management.
• Bachelor’s degree preferred.
• Experience with Sprinklr and Adobe design tools is a plus.

Responsibilities

• Develop and maintain best-in-class social presence for Accenture North America initiatives and priorities.
• Develop clear messages, build a unique and consistent social media presence, and ensure consistent execution across multiple social media channels.
• Understand social media data and metrics and can make data actionable and a critical component to inform our efforts.
• Oversee social channels and their content on a daily basis, including listening, engagement and publishing.
• Develop social content campaigns with marketing partners, from ideation to execution, with an emphasis on both core content and execution.
• Stay up to speed on best-in-class opportunities and stand-out creative ideas to inform our strategy and planning.
• Actively integrate with social colleagues and extended teammates to collaborate and share learnings, insights and ideas to deliver best-in-class social recommendations to help guide social and marketing opportunities.
• Help evolve and enhance Accenture North America employee advocacy on social.

Skills

Marketing & Communications

Social media management

Stakeholder management

Analytical thinking

Adaptability

Education

Bachelor’s degree

Tools

Sprinklr

Adobe Creative Suite

Job description

Accenture seeks a NA Digital Marketing Strategy Senior Analyst to craft best-in-class social media campaigns and partner with global experts across Advertising, Digital and Data & Analytics. You’ll act as the expert in the room, turning strategy into creative, and guiding messages for key audiences in the right channels.

You’ll manage day-to-day social content, assist in listening and metrics, and collaborate with internal teams and agencies to optimize execution and impact for North America