Senior Media Strategy Lead: AI-Driven Full-Funnel Growth

Monks; Toronto; On-site; CAD 85,000 - 105,000; Full time

Job summary

Monks is seeking a Sr Manager, Media Strategy to lead day-to-day planning, insights, and client service for top client relationships. You will shape full-funnel media strategies across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships, while guiding junior staff and coordinating with Activation, Investment, and Data & Measurement teams.

The role demands a track record of growing accounts, presenting high-impact insights, and leveraging AI-enabled

Qualifications

• 3+ years in media planning, digital media or client service.
• Self-starter who can manage multiple projects with high standards.
• Experience with syndicated planning tools (MediaOcean Prisma, Comscore, GWI, Nielsen).
• Comfort with data analysis and AI-enabled ways of working.
• Excellent problem-solving and critical thinking abilities.
• Desire to grow as a leader and mentor to colleagues.
• Not afraid to challenge the status quo to improve outcomes for clients and the company.
• BA or equivalent with emphasis on marketing, advertising, or business.
• Experience in healthcare/medical or other regulated industries is a nice-to-have.

Responsibilities

• Manage cross-channel campaign planning with stakeholders to deliver full-funnel recommendations.
• Oversee campaign logistics to ensure flawless execution.
• Own daily and weekly client interaction: calls, meetings, and performance updates.
• Collaborate with Activation, Investment and Data & Measurement teams on optimizations.
• Analyze data, craft insights and make internal and external recommendations.
• Use AI-enabled tools to accelerate research, audience insights, plan building and reporting.
• Develop learnings into case studies, best practices and client-facing POVs.
• Contribute to the culture of the Media Strategy department with curiosity and fearless thinking.

Skills

Media planning

Client service

Digital media

Data analysis

Education

BA or equivalent (marketing/advertising/business)

Tools

MediaOcean Prisma

Comscore

GWI

Nielsen

Job description

Monks is seeking a Sr Manager, Media Strategy to lead day-to-day planning, insights, and client service for top client relationships. You will shape full-funnel media strategies across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships, while guiding junior staff and coordinating with Activation, Investment, and Data & Measurement teams.

The role demands a track record of growing accounts, presenting high-impact insights, and leveraging AI-enabled