Strategist: Growth, Brand & AI Strategy

Adelphi Group; Calgary; On-site; CAD 70,000 - 75,000; Full time

Job summary

Critical Mass is seeking a Strategist to be a core contributor to a strategic, high-growth account, partnering with creative, media, and account teams to craft innovative, high-impact work. With a strong grasp of marketing strategy, technology trends, and the B2B customer, you’ll help shape strategic solutions that address our client’s biggest challenges during a period of growth.

Reporting to a senior Strategy member, you’ll support strategic direction and ongoing delivery across multiple

Qualifications

• A post-secondary degree in Business with a Marketing focus.
• Understanding of marketing disciplines (brand strategy, digital marketing, web/digital experience, performance marketing or marketing analytics).
• Analytical and critical thinking with a data-driven approach.
• Interest in consumer trends across culture, technology and media and their impact on brands.
• Curiosity about AI and its intersection with marketing and brand strategy.
• Commitment to continuous learning and self-development.
• Strong teamwork and collaboration across disciplines.
• Strong written and verbal communication, with confidence presenting to groups.
• Proactive, self-starting attitude with willingness to seek direction when needed.
• Attention to detail and strong organizational skills under tight timelines.

Responsibilities

• Support strategic work across multiple workstreams and contribute insights with a bias for action.
• Identify insights from various sources to uncover opportunities for the team and client.
• Contribute to strategic inputs and assets including messaging, audience personas, and research.
• Analyze category trends, competitive messaging, and market dynamics to inform briefs.
• Spot emerging tech trends, especially AI, relevant to the client’s brand strategy.
• Participate in strategic workshops with cross-functional teams to align on strategy and direction.
• Support deeper understanding of the category landscape to enable strategy and account teams.
• Collaborate across disciplines to ensure high-quality strategic deliverables.
• Adapt to shifting priorities and opportunities in a fast-moving industry.

Skills

Strategic thinking

Analytical thinking

Written and verbal communication

Teamwork

Curiosity about AI

Education

Business degree with Marketing focus

Job description

Critical Mass is seeking a Strategist to be a core contributor to a strategic, high-growth account, partnering with creative, media, and account teams to craft innovative, high-impact work. With a strong grasp of marketing strategy, technology trends, and the B2B customer, you’ll help shape strategic solutions that address our client’s biggest challenges during a period of growth.

Reporting to a senior Strategy member, you’ll support strategic direction and ongoing delivery across multiple