B2B Lead Social Media

Tag; Canada; On-site; CAD 60,000 - 90,000; Full time

Job summary

A global technology brand in Canada seeks an experienced professional to own the social execution strategy for its B2B ecosystem, spanning commercial, AI, and developer audiences. The role involves overseeing social activities, ensuring strategic alignment, and promoting consistency across various initiatives. Candidates should be adept at driving clarity, prioritizing initiatives, and collaborating across teams. This position is crucial for enhancing the brand's engagement and trust within the technical and enterprise sectors.

Responsibilities

• Own the overarching social execution strategy for B2B audiences, including commercial, AI, developer, and event-driven initiatives.
• Ensure all B2B social activity ladders up to a unified narrative and strategic point of view.
• Identify overlaps, gaps, and amplification opportunities across verticals to maximize impact.
• Oversee how launches, thought leadership, events, and always-on content connect across the B2B ecosystem.
• Drive pod-level planning to ensure campaigns are sequenced and reinforced.
• Lead and support Content Leads and Social Media Managers within the B2B pod, providing strategic direction.
• Partner with senior marketing, product, communications, and developer-facing stakeholders.
• Use analytics to assess performance at the pod level, identifying patterns and trends.
• Elevate strategic thinking across the pod while protecting execution bandwidth for SMMs.
• Partner with senior marketing, product, communications, and developer-facing stakeholders to align social strategy with business priorities.
• Serve as a strategic point of escalation for competing inputs or conflicting priorities.
• Translate complex business objectives into clear social direction for the team.
• Partner with analytics to assess performance at the pod level, identifying patterns, trends, and opportunities across verticals.
• Use insights to inform future planning, prioritization, and narrative development.
• Ensure learnings are shared across teams to continuously raise the bar on B2B social execution.

Job description

*Tag does not utilize artificial intelligence tools in its application, screening or hiring processes.

*This is for a new position

POSITION SUMMARY

In this role, you will own the holistic social execution strategy for a global technology brand’s B2B ecosystem, spanning commercial, AI, and developer audiences. You will oversee a dedicated B2B social pod, bringing together multiple verticals, campaigns, and moments into a single, cohesive narrative.

This role sits above individual vertical strategies. You’ll ensure that launches, thought leadership, events, and always-on content work together to compound impact across platforms. You’ll partner closely with Content Leads, Social Media Managers, analytics, and senior stakeholders to drive clarity, prioritization, and strategic alignment across the full B2B portfolio.

At its core, this role is about systems thinking: understanding how enterprise and technical audiences engage with content over time, and orchestrating social efforts to build credibility, relevance, and trust at scale.

RESPONSIBILITIES

• · Own the overarching social execution strategy for B2B audiences, including commercial, AI, developer, and event-driven initiatives
• · Ensure all B2B social activity ladders up to a unified narrative and strategic point of view
• · Identify overlaps, gaps, and amplification opportunities across verticals to maximize impact

Campaign & Narrative Orchestration

• · Oversee how launches, thought leadership, events, and always-on content connect across the B2B ecosystem
• · Drive pod-level planning to ensure campaigns are sequenced and reinforced—not executed in isolation
• · Guide Content Leads on how their vertical strategies contribute to broader B2B objectives

Leadership & Team Enablement

• · Lead and support Content Leads and Social Media Managers within the B2B pod, providing strategic direction and prioritization
• · Help teams make trade-offs by defining what matters most when timelines or priorities shift
• · Elevate strategic thinking across the pod while protecting execution bandwidth for SMMs

Stakeholder Alignment

• · Partner with senior marketing, product, communications, and developer-facing stakeholders to align social strategy with business priorities
• · Serve as a strategic point of escalation for competing inputs or conflicting priorities
• · Translate complex business objectives into clear social direction for the team

Insights & Optimization

• · Partner with analytics to assess performance at the pod level, identifying patterns, trends, and opportunities across verticals
• · Use insights to inform future planning, prioritization, and narrative development
• · Ensure learnings are shared across teams to continuously raise the bar on B2B social execution