Strategic Lead, Social & Creative Strategy

Salt XC; Toronto; Hybrid; CAD 209,000 - 223,000; Full time

Benefits offered by this job

Hybrid work setup

Health, dental, and vision plans

Salt Bucks

Learning & leadership development

Team trips and events

Referral and new business bonuses

Job summary

Salt XC in Toronto is seeking a Senior Director, Social & Creative Strategy to lead strategic planning for creator and social programs. Hybrid on-site role, guiding client accounts with a mix of rigorous analytics and bold creative direction.

You will partner with influencer teams, craft playbooks, and translate performance data into impactful brand strategies that stay ahead of culture. The role requires 8+ years in social/creative strategy, strong measurement fluency, and a mentorship mindset

Qualifications

• 8+ years in social strategy, creative strategy, or digital analytics within an agency or high-growth brand environment.
• Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative insights.
• Direct experience authoring client-facing social playbooks, creative briefs, and campaign scoping models.
• Consultative approach: advise dedicated execution teams without owning project logistics.
• Creative mentorship: coaching internal content creators to elevate output while maintaining strategic discipline.

Responsibilities

• Develop social playbooks, channel architectures, audience strategies, and creative frameworks for client accounts.
• Turn complex briefs, cultural shifts, platform behaviors, and audience insights into actionable creative briefs.
• Identify culturally relevant niches, communities, behaviors, and opportunities for brands to participate.
• Develop POVs on emerging social behaviors, platform changes, cultural trends and industry shifts.
• Partner with leads to build clear scopes of work, define deliverables, and allocate resources.
• Serve as a senior strategic voice in client presentations, launches, and pitches.
• Collaborate with influencer teams on strategy and creator alignment, guiding creative direction.

Skills

Social strategy

Creative strategy

Analytics

Client advisory

Mentorship

Job description

Salt XC in Toronto is seeking a Senior Director, Social & Creative Strategy to lead strategic planning for creator and social programs. Hybrid on-site role, guiding client accounts with a mix of rigorous analytics and bold creative direction.

You will partner with influencer teams, craft playbooks, and translate performance data into impactful brand strategies that stay ahead of culture. The role requires 8+ years in social/creative strategy, strong measurement fluency, and a mentorship mindset