Senior Social Creative Strategy Lead

Viral Nation Inc.; Canada; On-site; CAD 210,261 - 238,295; Full time

Job summary

Viral Nation in Canada seeks a senior creative strategy leader to ensure the quality, clarity, and performance relevance of social-first creative output across priority client work. You will own the end-to-end integrity of creative strategy, ensuring strong thinking informs every concept, campaign idea, and recommendation.

In collaboration with Strategy and BI, translate insights into opportunities that drive impact, mentor teams, and shape narratives for client engagements and new business.

Qualifications

• This role requires a senior level of creative strategy leadership and industry knowledge.
• Experience with social-first campaigns and platform-native storytelling.
• Proven ability to translate data into actionable strategic direction.

Responsibilities

• Own the end-to-end quality of creative strategy output across priority client work.
• Serve as final strategic pass on deliverables, ensuring clarity and performance relevance.
• Drive social-first creative concepts aligned with client objectives.
• Translate insights into clear opportunities with Strategy and BI partners.
• Lead and mentor strategists, elevating overall output and rigor.
• Shape strategic narratives for pitches, new business, and client engagements.
• Present strategy direction to clients when required and guide production teams.

Skills

10+ years experience in creative

Leadership experience

Strategic storytelling

Presentation skills

Collaborative cross-functional work

Education

University degree in marketing/communications/business

Job description

Viral Nation in Canada seeks a senior creative strategy leader to ensure the quality, clarity, and performance relevance of social-first creative output across priority client work. You will own the end-to-end integrity of creative strategy, ensuring strong thinking informs every concept, campaign idea, and recommendation.

In collaboration with Strategy and BI, translate insights into opportunities that drive impact, mentor teams, and shape narratives for client engagements and new business.