Senior Strategy Architect – Integrated Campaigns

Critical Mass

Toronto

On-site

CAD 80,000 - 100,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

Critical Mass in Toronto is seeking a Senior Strategist to orchestrate insights, creativity, and channel expertise into cohesive omni-channel campaigns and digital experiences. You’ll connect creative partners, media, CRM, and web strategy, translating brand vision into integrated 360-degree plans with real impact.

The role emphasizes collaboration, data-driven decisions, and autonomy in a fast-paced environment.

Qualifications

5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand).
Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning.

Responsibilities

Partner with Media to surface insights from audience targets including channels/cultural intersection points.
Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messaging recommendations.
Lead audience insights work and inspire creative teams — collaborating with media and research to identify emerging insights and validate strategic direction using AI tools.
Review campaign analytics and performance data to make data-informed optimization recommendations as a strategy partner to marketing science.
Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts.
Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences.
Drive proactive thinking—identifying opportunities, proposing fresh approaches, and executing with autonomy.
Build client partnerships and demonstrate the value of integrated strategic planning.