Senior Paid Social Campaign Lead

Viral Nation; Canada; On-site; CAD 98,000 - 112,000; Full time

Benefits offered by this job

Benefits and total rewards package

Job summary

Viral Nation is seeking a Sr. Associate to bring an execution lens to our integrated Performance Marketing pod.

Working closely with your Manager, you own campaign build, trafficking, daily optimization, pacing, and QA across paid social channels, with potential to expand into paid search and programmatic campaigns. You will analyze performance data to refine tactics, surface signals and risks to your Manager, and support media planning with actuals, reallocations, and audience execution against

Qualifications

• 3+ years of media buying experience within paid social.
• Strong command of qualitative and quantitative aspects of paid media.
• Proficiency in Google and Microsoft Suite and project management tools (monday.com, Asana, or ClickUp).

Responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with potential to manage paid search and programmatic campaigns.
• Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, owning self-QA before every launch.
• Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
• Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
• Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure.
• Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable.

Skills

Media buying

Paid social

Paid search

Programmatic

Analytical skills

Communication

Organization

AI features familiarity

Tools

Google Suite

Microsoft Suite

monday.com

Asana

ClickUp

Job description

Viral Nation is seeking a Sr. Associate to bring an execution lens to our integrated Performance Marketing pod.

Working closely with your Manager, you own campaign build, trafficking, daily optimization, pacing, and QA across paid social channels, with potential to expand into paid search and programmatic campaigns. You will analyze performance data to refine tactics, surface signals and risks to your Manager, and support media planning with actuals, reallocations, and audience execution against