Senior Creative Strategist

Motion Recruitment Partners LLC; Toronto; On-site; CAD 110,000 - 130,000; Full time

Benefits offered by this job

In-office in downtown Toronto (5 days)

Vacation

Ownership and visibility

Job summary

Motion Recruitment Partners LLC is seeking a Senior Creative Strategist for a venture-backed company delivering improved customer experiences in a high-impact sector. You’ll blend data, creativity, and growth marketing to shape creative roadmaps and test ideas at scale.

In this hands-on, strategic role you’ll work with marketing, lifecycle, and paid media teams, drive performance insights, and own the creative direction from concept to execution in a fast-paced environment.

Qualifications

• 5+ years of experience in creative strategy, growth marketing, or performance marketing.
• Experience developing and scaling high-performing creative across digital channels.
• Strong understanding of marketing analytics tools (e.g., Google Analytics, Meta Ads, Google Ads).
• Experience leading or collaborating closely with creative production teams.
• Proven track record of testing, iterating, and scaling successful creative campaigns.
• Ability to translate data and insights into compelling creative strategies.
• Experience working in startup or high-growth environments.
• Strong communication skills with the ability to clearly present results and insights.
• Deep understanding of customer motivation, personas, and conversion drivers.

Responsibilities

• Develop and test the creative strategy and testing roadmap.
• Analyze performance to generate actionable insights.
• Collaborate with growth and marketing teams across functions.
• Lead or work with creative production teams on briefs.
• Conduct market and competitive analysis.
• Present insights and strategic recommendations.

Skills

Creative strategy

Growth marketing

Performance marketing

Marketing analytics

Digital creatives

Analytics interpretation

Creative production

Startup experience

Communication

Customer personas

Tools

Notion

Asana

Job description

We’re hiring a Senior Creative Strategist for a fast-growing, venture-backed company focused on delivering a better experience within a highly impactful sector. As the business continues to scale, they’re investing in creative strategy as a core driver of performance marketing and customer acquisition.

This is an opportunity to step into a highly impactful role at the intersection of data, creativity, and growth marketing, where you’ll help define how the brand captures attention, engages customers, and drives conversion across multiple digital channels.

This is not a traditional creative role focused purely on execution. The company is looking for a strategic, hands-on builder who can combine performance insights with creative thinking to develop and test new ideas at scale. You’ll be responsible for shaping the creative roadmap, running experiments, and uncovering what resonates most with customers.

You’ll collaborate closely with cross-functional teams across marketing, lifecycle, and paid acquisition, while partnering with leadership to influence overall growth strategy. If you thrive in fast-paced environments, enjoy balancing analytics with creative intuition, and want meaningful ownership over both strategy and execution, this is a strong opportunity to consider.

Required Skills & Experience

• 5+ years of experience in creative strategy, growth marketing, or performance marketing
• Experience developing and scaling high-performing creative across digital channels
• Strong understanding of marketing analytics tools (e.g., Google Analytics, Meta Ads, Google Ads)
• Experience leading or collaborating closely with creative production teams
• Proven track record of testing, iterating, and scaling successful creative campaigns
• Ability to translate data and insights into compelling creative strategies
• Experience working in startup or high-growth environments
• Strong communication skills with the ability to clearly present results and insights
• Deep understanding of customer motivation, personas, and conversion drivers

Desired Skills & Experience

• Experience building landing pages, email campaigns, or conversion funnels
• Familiarity with creative and workflow tools (e.g., Notion, Asana, or similar platforms)
• Background in direct-to-consumer (DTC) or high-growth digital businesses
• Proven ability to drive conversion growth within CAC targets
• Experience conducting market, competitor, and customer research
• Strong balance of creative thinking and analytical rigor

What You Will Be Doing

Channel & Focus Breakdown

• 30% Creative strategy and testing roadmap development
• 25% Performance analysis and insight generation
• 20% Cross-functional collaboration with growth and marketing teams
• 15% Creative production and briefing processes
• 10% Market research and competitive analysis

Daily Responsibilities

• 35% Creative testing, iteration, and performance optimization
• 25% Collaboration with marketing, lifecycle, and paid media teams
• 20% Research on customer behavior, competitors, and market trends
• 10% Creative briefing and production oversight
• 10% Presenting insights and strategic recommendations

The Offer

• Competitive compensation and benefits package ($110K-$130K CAD)
• Vacation
• High-impact role with strong ownership and visibility
• Opportunity to work closely with leadership and influence growth strategy
• Collaborative, in-office team environment in downtown Toronto - 5 Days in office
• Opportunity to shape creative direction at a scaling company

Additional Information

• Current Vacancy: Yes
• Use of AI in Hiring: Yes

Applicants must be currently authorized to work in Canada on a full-time basis now and in the future.