Senior Digital Strategist

Creative Currency Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Creative Currency is seeking a Senior Digital Strategist to lead audience-driven strategies across digital, social, and integrated campaigns. You will shape channel mix, messaging, and creative directions, collaborating with creative and media teams to deliver measurable results.

You'll bring 5–8 years in digital strategy, strong analytical and writing skills, and comfort with AI-powered research to accelerate insights.

Qualifications

• 5–8 years of experience in digital strategy, campaign strategy, or a related discipline, ideally from an agency, communications firm, or political campaign environment.
• Strong writing and presentation skills with ability to distill complex thinking into a clear narrative.
• Experience leading discovery, research, and strategy development across digital channels.

Responsibilities

• Lead audience-driven strategies aligning client objectives with channel, message, and creative approach.
• Write sharp strategy documents, briefs, and presentations for creative and media teams.
• Provide strategic oversight on paid media channel mix and campaign planning.
• Build measurement frameworks to define success before launch.
• Lead client-facing strategy presentations and defend recommendations clearly.

Skills

Digital strategy

Audience insights

Campaign planning

Client presentations

Mentoring

AI tools

Tools

AI tools

Job description

Position: Senior Digital Strategist
Job Type: Full Time
Location:Toronto
Start Date: Start date is negotiable
Salary: $80,000–$100,000

What We’re Looking For

Creative Currency is looking for a Senior Digital Strategist to join our Strategy team. This role leads the thinking behind how we reach, engage, and move audiences — across digital, social, and integrated campaigns for clients who need to win in a complex and fast-moving environment.

This is a strategy-first role. You will be responsible for developing audience insights, channel strategies, and campaign frameworks that give our creative and media teams a clear direction to execute against. You won’t just be handing off decks — you’ll be in the room through briefing, execution, and measurement, making sure the strategy holds together at every stage.

You’ll also bring a working understanding of paid media — enough to provide meaningful oversight on channel mix and media strategy, and to have a real conversation with our Paid Media team about how the plan is performing and why.
Our clients span consumer brands, advocacy organizations, public affairs campaigns, and not-for-profits. The work requires someone who understands that strategy isn’t just about reaching people — it’s about changing what they think, feel, or do. If that distinction matters to you, you’ll fit in here.

You will work across both Creative Currency and our sister agency, Enterprise Canada, supporting national and regional clients across a range of sectors — from national advocacy campaigns and brand launches to public affairs advertising and digital storytelling initiatives.

The ideal candidate brings 5–8 years of experience in digital strategy, campaign strategy, or a related discipline, ideally from an agency, communications firm, or political campaign environment.

What You Do Well

• Develop audience-led strategies that connect client objectives to channel, message, and creative approach
• Lead discovery and research — synthesizing audience data, polling, social listening, and competitive intelligence into clear strategic direction
• Write sharp, well-reasoned strategy documents, briefs, and presentations that give creative and media teams something real to work with
• Provide strategic oversight on paid media channel mix and campaign planning, in close collaboration with the Paid Media team
• Build campaign measurement frameworks that define what success looks like before a campaign launches — not just after
• Lead client-facing strategy presentations with confidence, and defend recommendations clearly and without jargon
• Contribute to new business pitches and RFP submissions with strategic thinking that sets CC apart
• Stay current on platform trends, audience behaviour, and the evolving digital landscape — and bring that thinking proactively to clients and internal teams
• Use AI tools to accelerate research, audience analysis, and insight development — and push the team to work smarter across the board
• Mentor junior strategists and contribute to raising the quality of strategic thinking across the agency

Your Skills

• Deep experience developing digital and integrated campaign strategies across social, digital, and content channels
• Strong research and analytical skills — you know how to find the insight that changes the brief, not just confirms it
• A working understanding of paid media — including channel planning, audience targeting, and performance measurement — sufficient to provide strategic oversight and collaborate meaningfully with media specialists
• Excellent writing and presentation skills; you can distill complex thinking into a clear, compelling narrative for senior clients
• Experience working on advocacy, public affairs, purpose-driven brands, or politically adjacent campaigns is a significant asset
• Comfortable using AI tools to accelerate research, audience analysis, and strategic development — and curious about where the technology is headed
• Ability to manage multiple strategic workstreams simultaneously across different clients and sectors
• Confidence working in ambiguous, fast-moving environments where the brief sometimes arrives incomplete
• Experience contributing to new business development — pitches, proposals, and RFPs

What We Can Offer You

Competitive Salary + Professional Development

Competitive compensation, performance incentives, and ongoing opportunities to grow through mentorship, learning, and professional development.

Health coverage includes vision, dental, prescription drugs, and mental health support. We also cover a portion of your monthly phone expenses and your AI subscription of choice — because we actually expect you to use it.

Highly Diverse Clientele

We’re not a traditional advertising agency. Our work spans public affairs, healthcare, culture, and consumer spaces — helping organizations find currency in a world shaped by social change, political complexity, and digital disruption.

Culture That Actually Matters

We value collaboration and connection, and genuinely enjoy working together. No forced fun, just good people doing good work.

Work From Wherever

Flexibility matters. We support different needs and schedules, and we’ll work with you to help you do your best work.

About Creative Currency

Creative Currency is a different kind of creative agency and content studio. We sell ideas, not stuff. We create currency. That means developing ideas and content that shift perception, build trust and move people to act. Our work brings strategists, storytellers, and campaigners together so that insight moves into execution quickly and with purpose. Our sister agency, Enterprise Canada , is a national strategic communications firm with expertise in government relations, public relations, health care and issues management. We have offices located across Canada in Toronto, Hamilton, Ottawa, Halifax, Edmonton, Calgary and Vancouver.