Senior Social Content Strategist & Creator

NKPR Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid work model (4 days/week)

Health and dental benefits

Paid personal days

Professional development

Mentorship

Open-concept workspace

Work alongside experienced team

Job summary

NKPR Inc. in Toronto is seeking a Senior Social Media & Digital Content Specialist to own the end-to-end content lifecycle across our digital channels, from concept to execution, calendars to captions, visuals to video, and community engagement.

You will collaborate with PR and leadership to translate stories into timely social content, mentor junior staff, stay ahead of trends, and maintain NKPR’s distinctive brand voice across Instagram, LinkedIn, Facebook, TikTok and newsletters.

Qualifications

• 5–7 years of professional experience in social media and digital content.

Responsibilities

• Develop and manage content calendars across NKPR’s social and digital channels, ensuring content aligns with broader agency priorities and brand objectives.
• Write engaging, brand-aligned copy for Instagram, LinkedIn, Facebook, TikTok, newsletters, website content and other digital platforms.
• Conceptualize and create compelling social-first content, including graphics, carousels, Reels, short-form video and other visual assets.
• Capture, produce and edit content from agency initiatives, events, media moments and other relevant opportunities.
• Publish and schedule content while ensuring accuracy, consistency and appropriate timing across platforms.
• Manage day-to-day community engagement, including comments, messages, mentions and relevant conversations.
• Identify opportunities to grow NKPR’s social channels and build an active, engaged audience.
• Stay on top of social media trends, platform updates, emerging formats and cultural conversations, and identify where NKPR can participate authentically.
• Proactively develop new content concepts and bring forward ideas and recommendations rather than waiting for assignments.
• Support social campaigns, newsletters, paid initiatives, strategic partnerships and promotions.
• Monitor and analyze content performance and use insights to inform future content and channel recommendations.
• Collaborate closely with PR teams to identify agency news, thought leadership, events, media coverage and other stories that can be translated into engaging social content.
• Maintain a consistent NKPR brand voice and visual identity across digital touchpoints.
• Provide guidance, feedback and mentorship to junior team members, interns or freelancers supporting social and digital content, as required.
• Review content and creative work when appropriate to help maintain a consistently high standard across NKPR’s digital channels.
• Independently manage projects from concept through execution, balancing timelines, priorities and multiple stakeholders.
• Attend and capture content at relevant agency and industry events, including occasional evening and weekend commitments as required.

Skills

Copywriting

Social media

Content strategy

Project management

Mentoring

Analytics

Creative thinking

Time management

Collaboration

Tools

Canva

Adobe Creative Suite

CapCut

Job description

NKPR Inc. in Toronto is seeking a Senior Social Media & Digital Content Specialist to own the end-to-end content lifecycle across our digital channels, from concept to execution, calendars to captions, visuals to video, and community engagement.

You will collaborate with PR and leadership to translate stories into timely social content, mentor junior staff, stay ahead of trends, and maintain NKPR’s distinctive brand voice across Instagram, LinkedIn, Facebook, TikTok and newsletters.