Senior Social Media & Influencer Strategy Lead

Publicis Groupe ANZ; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Parental leave top-up

Internet allowance

Wellness resources

Private health and dental insurance

Job summary

North Strategic in Toronto is seeking a Senior Account Manager, Social Media and Influencer to lead influencer and social campaigns across clients. You will shape strategies, drive cross-functional collaboration, and mentor a growing team while elevating brand narratives in a fast-paced environment.

You will oversee creative storytelling, content direction, and performance analytics, leveraging AI tools to amplify outcomes. This hybrid Toronto role offers growth and a dynamic culture.

Qualifications

• 7–9 years in a social media or influencer agency.
• Degree in Communications, Advertising, Media Studies or related field.
• Strong leadership and cross-functional collaboration skills.
• Proven ability to develop cross-channel influencer and social media strategies.

Responsibilities

• Lead influencer and social marketing programs across multiple clients.
• Develop strategic social plans and points of view with senior leaders.
• Craft engaging social content and stories for diverse audiences.
• Manage client relationships and mentor junior team members.
• Set visual content direction aligned to client objectives.
• Monitor trends and translate best practices into improvements.
• Assist budgeting and forecasting for organic growth.

Skills

Social media leadership

Influencer relations

Cross-functional collaboration

Creative storytelling

Data-driven insights

Adaptability

Analytical mindset

Time management

Education

Bachelor's in Communications/Advertising/Media Studies

Post-graduate degree in related field

Tools

Tagger

Captiv8

Traackr

Job description

North Strategic in Toronto is seeking a Senior Account Manager, Social Media and Influencer to lead influencer and social campaigns across clients. You will shape strategies, drive cross-functional collaboration, and mentor a growing team while elevating brand narratives in a fast-paced environment.

You will oversee creative storytelling, content direction, and performance analytics, leveraging AI tools to amplify outcomes. This hybrid Toronto role offers growth and a dynamic culture.