Senior Social Media Manager

Placements24; Windsor; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Paid time off

Job summary

Placements24 is seeking a dynamic Senior Social Media Manager to lead our strategy and execution, building an engaged online community and strengthening brand presence across platforms within a collaborative office setting.

You will develop innovative campaigns, manage content calendars, monitor trends, and analyze performance metrics to drive continuous improvements. 5+ years of experience and a strong portfolio are preferred.

Qualifications

• 5+ years of experience in social media management.
• Proven ability to grow social media followings and engagement.
• Strong writing and brand voice.
• Experience with analytics tools and data-driven decisions.
• Crisis communication and community management experience is valued.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing objectives and brand guidelines.
• Create, curate, and manage engaging content for all social media platforms.
• Schedule and publish posts with optimal timing and frequency.
• Monitor channels for trends, conversations, and engagement opportunities.
• Respond to comments and messages professionally to foster community interaction.
• Analyze performance data and report insights to refine strategy.

Skills

Social media strategy

Community growth

Content creation

Analytics

Crisis communication

Tools

Hootsuite

Buffer

Sprout Social

Job description

Our client is seeking a dynamic and experienced Senior Social Media Manager to lead their social media strategy and execution. This role is instrumental in building and nurturing our online community, enhancing brand presence, and driving engagement across various social platforms. You will be responsible for developing innovative social media campaigns, managing content calendars, monitoring social trends, and analyzing performance metrics. The ideal candidate is a creative storyteller with a deep understanding of social media dynamics, excellent communication skills, and a proven ability to grow engaged online audiences. This position offers the opportunity to shape our brand's social voice within a collaborative office setting.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing objectives and brand guidelines.
• Create, curate, and manage engaging content (text, image, video) for all social media platforms.
• Schedule and publish posts, ensuring optimal timing and frequency.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments and messages in a timely and professional manner, fostering community interaction.
• Analyze social media performance data, reporting on key metrics and providing insights for strategy refinement.

Requirements

• Minimum of 5 years of experience in social media management , with a strong portfolio of successful campaigns.
• Demonstrated success in growing social media followings and engagement rates.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent writing, editing, and communication skills, with a strong understanding of brand voice.
• Ability to analyze data, identify trends, and make data-driven recommendations.
• Experience in crisis communication and community management is highly valued.

Benefits

• Competitive salary with opportunities for advancement.
• Comprehensive health, dental, and vision insurance.
• Paid time off and company-observed holidays.
• Professional development opportunities and access to industry training.
• A collaborative and vibrant office culture that encourages innovation and creativity.