Director, Social & Content Strategy (Hybrid)

Rethink; Toronto; Hybrid; CAD 99,000 - 121,000; Full time

Benefits offered by this job

Competitive compensation

Mental health benefits

Hybrid work environment

DEI committee access

Growth and training opportunities

No client meetings Mondays

Job summary

Rethink in Toronto is seeking a Director of Social & Content to lead the overarching social strategy and content delivery for multiple brands in English and French. You will champion high-standard execution across Meta, Instagram, YouTube, TikTok, and X, while aligning brand calendars with Canadian moments and regional nuances.

You’ll collaborate with PR, manage budgets and staffing across Toronto and Montreal, mentor a cross-office team, and drive growth through studio-quality content,

Qualifications

• 7+ years of social media strategy and content leadership experience within an agency or major client brand.
• Experience managing multi-brand portfolios and cross-office creative teams.
• Strong understanding of bilingual social deployment with Quebec market nuances (Montreal required).
• Excellent client presentation and strategic narrative capabilities.
• For Montreal candidates: native fluency in French and English with deep knowledge of Quebec culture.

Responsibilities

• Lead social strategy and channel oversight across EN and FR for multiple brands.
• Direct paid social strategy to boost high-performing organic content and maximise reach across campaigns.
• Drive agency integration and cross-agency alignment with PR/Comms counterparts.
• Oversee budgets, staffing resources, and account health for Toronto and Montreal.
• Mentor and motivate a multi-office social team and evolve agency best practices.

Skills

Social strategy leadership

Agency experience

Multibrand portfolio management

Bilingual English/French

Job description

Rethink in Toronto is seeking a Director of Social & Content to lead the overarching social strategy and content delivery for multiple brands in English and French. You will champion high-standard execution across Meta, Instagram, YouTube, TikTok, and X, while aligning brand calendars with Canadian moments and regional nuances.

You’ll collaborate with PR, manage budgets and staffing across Toronto and Montreal, mentor a cross-office team, and drive growth through studio-quality content,