Senior Shopper Marketing Lead - Drive Retail Impact

Beiersdorf; Montreal; On-site; CAD 90,000 - 140,000; Full time

Job summary

Beiersdorf Canada is seeking a senior Shopper Marketing leader to drive annual programs, optimize the shopper journey and accelerate sales across in-store and online touchpoints. You will collaborate with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM initiatives and set activation guidelines.

You will own budgets, forecast and report on S&CM activities, work with agencies, and lead ROI post-mortems to continuously improve programs for flagship brands like

Qualifications

• BS/BA in business or related field required.
• 8+ years in shopper marketing, Commercial Strategy or Sales in CPG.
• Deep understanding of shopper journey and retail environment.

Responsibilities

• Build and lead shopper marketing plans to enhance the shopper journey and accelerate sales across in-store and online touchpoints.
• Develop and execute annual shopper programs to drive conversion at POS with demos, coupons and in-store media.
• Collaborate with Marketing and Commercial Strategy to translate brand priorities into S&CM initiatives.
• Define activation framework, guidelines, and timelines for all activities.
• Manage annual display strategy and execution guidelines aligned with brand and retailer priorities.
• Drive 360-degree S&CM support for launches to maximize retailer exposure.
• Collaborate with digital to deliver integrated omnichannel shopper experience.
• Own retailer ASP and S&CM budgets (including VAS); forecasting, invoicing and reporting to Finance.
• Gatekeeper for Display financials (RCE process) and ROI post-mortems.
• Co-develop National programs with Commercial Strategy and Marketing; represent Sales to retailers.

Skills

Shopper marketing

Budget management

Cross-functional leadership

SAP

MS Office

Financial acumen

Communication skills

Education

BS/BA Business Administration

Job description

Beiersdorf Canada is seeking a senior Shopper Marketing leader to drive annual programs, optimize the shopper journey and accelerate sales across in-store and online touchpoints. You will collaborate with Marketing and Commercial Strategy to translate brand priorities into actionable S&CM initiatives and set activation guidelines.

You will own budgets, forecast and report on S&CM activities, work with agencies, and lead ROI post-mortems to continuously improve programs for flagship brands like